This $28 Lipstick Is the Real Star of Hailey Bieber’s GRWM
#Hailey Bieber #MERIT lipstick #Bespoke shade #GRWM video #Beauty trends #Celebrity beauty #Social media influence #Product comeback
📌 Key Takeaways
- Hailey Bieber's GRWM video popularized the MERIT 'Bespoke' lipstick shade
- The $28 lipstick became permanent after originally being a limited holiday release
- Over 500 social media comments led to the shade becoming a permanent offering
- Multiple celebrities including Cameron Diaz have been spotted wearing the shade
- Bieber paired the lipstick with other high-end beauty products for her look
📖 Full Retelling
Hailey Bieber's recent GRWM video on social media has propelled the MERIT brand's 'Bespoke' lipstick shade into the spotlight, with the $28 product making a permanent comeback this month after originally debuting in a 2024 holiday set and becoming an instant favorite among celebrities including Cameron Diaz and Tracee Ellis Ross. The viral lip color, described as the perfect rose brown, was featured in Bieber's TikTok video captioned 'Fresh skin and a lip on repeat,' where she showcased her signature chic simplicity that has become a beauty inspiration for millions of followers. The overwhelming popularity of 'Bespoke' led to significant consumer demand, with over 500 comments across social media platforms pleading with MERIT to bring back the Signature Lip Satin in the shade as a permanent offering. In response to this groundswell of support, the brand not only made 'Bespoke' available in the Signature Lip Liner ($24) but also in their iconic Flush Balm ($30), ensuring beauty enthusiasts could achieve the coveted look in multiple formulations. Beyond the lipstick, Bieber's beauty routine included a skin-care-meets-makeup hack that has gained attention: mixing rhode Glazing Milk Ceramide Facial Essence ($32) with m.ph by Mary Phillips Le Skin Weightless Foundation ($49) on her hand with a brush, then applying the mixture to her skin to create a hydrated, natural-looking glow.
🏷️ Themes
Celebrity Influence, Beauty Trends, Social Media Impact, Product Launches
📚 Related People & Topics
Hailey Bieber
American model (born 1996)
Hailey Rhode Bieber (née Baldwin; born November 22, 1996) is an American model, socialite, creative director, and businesswoman. She is the founder and chief creative officer (CCO) of skin care brand Rhode, which was acquired by e.l.f. in a $1 billion deal.
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Kelsea Ballerini
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Original Source
This $28 Lipstick Is the Real Star of Hailey Bieber’s GRWM The viral shade just made a permanent comeback. Allie Hogan Published: Feb 26, 2026 We may earn commission from links on this page. Each product featured has been vetted and chosen by our editors. Don Arnold/WireImage/ Getty Images When Hailey Bieber posts a get ready with me video, we can’t help but take notes. Her most recent TikTok GRWM was captioned, “Fresh skin and a lip on repeat.” We’re obsessed with the chic simplicity of the look and are definitely adding it to our repertoire for spring. The standout of Bieber’s look was the perfect rose brown lip color, and lucky for you, we just figured out what product it is. In her recent video, Bieber was sporting a recently re-launched shade from the celebrity-loved brand MERIT . The shade “Bespoke” originally debuted in a 2024 holiday set, but after becoming a fan favorite, the brand made the shade available in the Signature Lip Liner ($24) as well as the brand’s iconic Flush Balm ($30). Cameron Diaz, Justine Lupe and Tracee Ellis Ross have all been spotted wearing Flush Balm in “Bespoke.” After more than 500 comments across social media begged MERIT to bring back the Signature Lip Satin in “Bespoke” ($28) as a permanent offering, the brand finally did so this month. One of the first to get her hands on the highly requested shade was Bieber. She paired it with a combination of rhode Peptide Lip Shape Contouring Lip Shaper ($24) and m.ph by Mary Phillips The Overliner Lip Liner Pencil ($25). As for the fresh skin Bieber referenced, she achieved her glow with a skin-care-meets-makeup hack we’re excited to try. She mixed rhode Glazing Milk Ceramide Facial Essence ($32) with m.ph by Mary Phillips Le Skin Weightless Foundation ($49) on her hand with a brush, then applied the mixture to her skin, creating a hydrated, natural-looking glow. Related Posts Anti-Aging Star-Tested and Approved: 60 Celeb-Loved Beauty Essentials to Gift This Year Celebrity Celebrity Makeup...
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