UK supermarket chain Iceland drops trademark dispute with Iceland
📖 Full Retelling
<p>Company promises ‘rapprochement discount’ with shoppers from country after decade-long action in EU court</p><p>The UK supermarket chain Iceland has reportedly abandoned its decade-long trademark battle with Iceland and instead promised a “rapprochement discount” for shoppers in the country.</p><p>After the budget grocery chain suffered its third legal loss last year, its executive chair, Richard Walker, said on Wednesday that it would draw a line under the dispu
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UK supermarket chain Iceland drops trademark dispute with Iceland Company promises ‘rapprochement discount’ with shoppers from country after decade-long action in EU court The UK supermarket chain Iceland has reportedly abandoned its decade-long trademark battle with Iceland and instead promised a “rapprochement discount” for shoppers in the country. After the budget grocery chain suffered its third legal loss last year, its executive chair, Richard Walker, said on Wednesday that it would draw a line under the dispute. He told the Financial Times that he would take “the couple of hundred of grand we would have spent in legal fees in the fourth and final round in the EU court and reapply that to a rapprochement discount to the good Icelandic people. It’s something I’m going to do.” The discount is expected to take the form of shopping vouchers that Icelandic people can use at the frozen food retailer. The government of Iceland first launched legal action against its namesake British grocery chain over the use of its name in 2016. It challenged its exclusive ownership of the European-wide trademark registration for the word Iceland, which it said was preventing the country’s companies from promoting goods and services abroad. In July last year, the EU general court upheld a ruling cancelling the grocer’s EU trademark registration for the word Iceland. The court reaffirmed that geographical names must remain available for public use. Walker told the FT: “We lost for a third time. We’re going to throw in the towel. It’s actually fine – we don’t have to change our name.” But he expressed concern that “other people now have the ability to open shops and call it Iceland and stock Iceland products.” The executive took over the leadership of Iceland in 2023 after his father, Malcolm Walker, stepped down from the frozen foods chain he co-founded in 1970. Richard Walker, previously a supporter of the Conservatives, was recently made a Labour peer by Keir Starmer, and also appo...
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