Amazon Raises Price Of Ad-Free Prime Video Plan, Tags “Ultra” Onto Brand Name
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Amazon is increasing the price of its ad-free video streaming of, along with rebranding it as Prime Video Ultra. The move comes a little more than two years after the tech giant began a major push into video advertising, placing ads on all Prime Video content. Unlike rivals giving subscribers a choice of ad-free plans […]
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Amazon is increasing the price of its ad-free video streaming of, along with rebranding it as Prime Video Ultra. The move comes a little more than two years after the tech giant began a major push into video advertising , placing ads on all Prime Video content. Unlike rivals giving subscribers a choice of ad-free plans or cheaper tiers with ads, Amazon defaulted to ads for all subscribers to Prime, allowing an opt-out for an extra premium. Initially set at $2.99 a month, that charge will now be $4.99. The new rate takes effect on April 10. A regular Prime subscription is remaining at $14.99 a month, or $139 a year. Related Stories Casting Jordana Brewster Joins 'Bishop' Drama Series At Prime Video
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