Artists From 75 Different Countries Made at Least $500,000 On Spotify Last Year
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"The takeaway here is that music has become increasingly borderless," Spotify's Joe Hadley says of the company's latest loud and clear report released Wednesday
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Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment Spotify updated its annual loud and clear report on Wednesday, touting figures the streaming service says reflects an increasingly global music industry as creators from all over the world are spawning more hits. In the report, Spotify said artists from 75 different countries had generated at least $500,000 in streaming royalties last year, compared to 66 the year prior, with about half of an average artist’s streams now coming from outside their home country. “It’s been exciting to watch the business transform over the last 20 years and help music become less centralized,” Joe Hadley, Spotify’s global head of music partnerships and audience, tells The Hollywood Reporter in an interview. “There’s the superstars here, but also the emerging artists and the layer up that can earn a living, and there’s also the globalization of music that has happened alongside it.” Related Stories Movies Cannabis, Consensus Democracy and an Alcoholic Black Bear Called Rikke: 'Christiania' Goes Inside Copenhagen's Famous Anarchist Commune Movies Hong Kong Film Festival to Open With Anthony Chen's 'We Are All Strangers,' Close With Philip Yung's 'Cyclone' Also reflecting the widening number of global genres reaching critical mass, Spotify said songs in 16 different languages reached the platform’s Global Top 50 chart, double the number of languages on the chart back in 2020. Brazilian funk was the fastest-growing genre to make at least $100 million on the platform last year, followed by K-Pop. Music is more global than ever,” Hadley says. “We had Bad Bunny, an independent, Spanish-language artist performing at the Super Bowl. K-Pop is no longer niche. Afrobeat is global music, Mexicana is exploding. Brazilian funk is one of the fastest growing genres on Spotify....
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