Los Angeles Mayor Karen Bass confirmed the 'Baywatch' reboot will film at Venice Beach after resolving production issues
The Fox revival received $21 million in California film tax credits to keep production in Los Angeles
Venice Beach has been the iconic filming location for 'Baywatch' since the original series' 1989-2001 run
The decision represents a win for California's efforts to retain film productions through tax incentives
📖 Full Retelling
Los Angeles Mayor Karen Bass announced on Monday that the upcoming 'Baywatch' reboot will continue filming at its iconic Venice Beach location, resolving production issues that had threatened to relocate the series. The Fox network revival, scheduled for the 2026-27 television season, secured $21 million in California film tax credits to keep production based in Los Angeles after logistical and permitting challenges emerged during pre-production planning.
The decision follows weeks of negotiations between city officials, the production company, and local stakeholders concerned about maintaining the show's authentic Southern California beach aesthetic. Venice Beach has served as the primary filming location for 'Baywatch' since its original 1989-2001 run, becoming synonymous with the show's brand of sun-drenched drama and rescue operations. Production executives had reportedly explored alternative locations in other coastal regions offering financial incentives, but ultimately prioritized preserving the series' visual identity and connection to its historic setting.
This development represents a significant victory for California's entertainment industry retention efforts, demonstrating how targeted tax incentives can compete with production hubs in Georgia, New Mexico, and other states offering aggressive filming subsidies. The $21 million credit comes from California's Film and Television Tax Credit Program 4.0, specifically designed to keep high-profile projects within the state while generating local employment and economic activity. Industry analysts note that maintaining 'Baywatch' in Los Angeles could influence other productions considering relocation, particularly those with strong geographic ties to specific California locations.
The revived series will feature a new cast while maintaining the original's focus on lifeguard drama and rescue operations, updated for contemporary audiences. Fox's commitment to the project, combined with the substantial tax incentive package, suggests confidence in the enduring appeal of the 'Baywatch' franchise despite mixed critical reception to previous revival attempts. The resolution also addresses concerns from Venice Beach businesses and tourism officials who feared losing the economic benefits and promotional exposure associated with hosting a major television production.
🏷️ Themes
Television Production, Economic Policy, Entertainment Industry
Fox Broadcasting Company, LLC (stylized in all caps as FOX) is an American commercial broadcast television network serving as the flagship namesake property of Fox Corporation and operated through Fox Entertainment. The channel was launched by News Corporation on October 9, 1986 as a competitor to t...
Karen Ruth Bass (; born October 3, 1953) is an American politician who has served as the 43rd mayor of Los Angeles since 2022. A member of the Democratic Party, Bass previously served in the U.S. House of Representatives from 2011 to 2022 and in the California State Assembly from 2004 to 2010, servi...