CAA Adds Executives to Entertainment Partnerships Team (Exclusive)
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The major agency has hired studio vets Casey Leddy, Jim Morris and Kris Wallis for content collaborations with major talent and brands across media platforms.
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Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment Creative Artists Agency has hired major studio veterans Casey Leddy, Jim Morris and Kris Wallis for its Entertainment Partnerships division to drive more talent and brand partnerships across film, TV streaming and other media platforms. “The addition of Casey, Jim, and Kris reflects the incredible growth and momentum of our Entertainment Partnerships business. Each brings a proven track record of building impactful brand and content collaborations across the industry. Their experience and relationships will be instrumental as we continue to expand the department’s capabilities and build meaningful partnerships between brands and premium entertainment,” Scott Iason and Margo Plotkin, co-heads of sales for CAA ’s Entertainment Partnerships, said in a statement. Related Stories Business CAA Settles "Underperforming Writers" List Lawsuit Ahead of Trial Music Booking Agent Lucy Dickins Joins CAA Days After Departing WME The latest hires come as CAA tailors its content strategy, brand integration and cross-platform collaborations for an evolving industry landscape, with an eye to helping develop, fund and market films, TV shows and digital content. Hollywood is embracing a fast-growing creator economy where marketing brands are integrated directly into movies, TV series and social media, and major talent and storytellers go beyond product endorsements to become brand creators and owners as entrepreneurs. Leddy most recently worked at BENlabs, spearheading branded integrations across film, TV and streaming content, and before completed executive stints at Sony Pictures Entertainment, Disney and Twentieth Television. Morris has led brand partnerships in major categories like auto, consumer and fashion brands at the Walt Disney Studios, Delta Air Li...
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