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The UK’s Advertising Standards Authority (ASA) issued a formal ban on a promotional video for the Disney+ series 'The Acolyte' on Wednesday after receiving complaints that the advertisement featured a 'disturbing' image of a severed body part. The ruling came following an investigation into a digital-out-of-home poster displayed in a London shopping center earlier this year, which depicted a bisected mechanical figure as part of a marketing campaign for the Star Wars franchise. The regulator determined that the imagery was unsuitable for public spaces where children could easily view it, despite the media giant's attempts to defend the creative choices utilized in the promotion. During the investigation, Disney officials argued that the figure shown was clearly a robot—specifically a droid from the Star Wars universe—and was 'visually distinct from a human,' lacking blood, flesh, or any biological indicators. The company maintained that the advertisement was intended to showcase the high-concept sci-fi nature of the series and did not violate community standards regarding violence. However, the ASA countered that the realistic, humanoid shape of the droid, combined with the way it was displayed as a severed torso, could still trigger distress and appear overly graphic to unsuspecting commuters and young families. This ruling highlights a growing tension between major entertainment brands and British advertising regulations regarding the placement of 'mature' content in general public areas. The ASA noted that while the show itself carries a specific age rating, promotional materials in physical environments like malls must adhere to broader sensitivity standards. As a result of the ban, Disney is prohibited from using that specific imagery in future public displays and has been warned to ensure that upcoming campaigns refrain from using graphics likely to cause serious or widespread offense.