EA continues to ‘evolve’ The Sims 4 with new virtual currency and a ‘maker’ program
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EA is adding some big changes to The Sims 4 : Later this month, it's introducing an in-game marketplace where users can buy creator-made items using a new in-game currency called "Moola." The announcements mark another big shift for the game, which went free to play back in 2022 .
Creators who want to sell in-game items will have to be part of the new Maker Program, which will be open to applications starting March 5th. EA will offer a "Maker Suite" that "provides official tools, resources, and clear guidelines" to ensure content made by creators works well when it's actually in the game.
On the marketplace, Makers will be able to list their …
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Gaming Entertainment News EA continues to ‘evolve’ The Sims 4 with new virtual currency and a ‘maker’ program Years after it went free to play, EA adds more ways to monetize the game. Years after it went free to play, EA adds more ways to monetize the game. by Jay Peters Mar 3, 2026, 4:00 PM UTC Image: Electronic Arts Jay Peters is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme. EA is adding some big changes to The Sims 4 : Later this month, it’s introducing an in-game marketplace where users can buy creator-made items using a new in-game currency called “Moola.” The announcements mark another big shift for the game, which went free to play back in 2022 . Creators who want to sell in-game items will have to be part of the new Maker Program, which will be open to applications starting March 5th. EA will offer a “Maker Suite” that “provides official tools, resources, and clear guidelines” to ensure content made by creators works well when it’s actually in the game. On the marketplace, Makers will be able to list their creations as “Maker Packs” that people can shop for. Users will be able to buy the “Moola” currency that they can spend on things in the marketplace, and EA says that Makers will earn about 30 percent of the Moola from any sales of Maker Packs. EA is covering all of the overhead for creators who want to publish and sell their in-game items, and content available on the Marketplace will be “human-reviewed” to make sure it’s all “safe, compatible, and appropriate for the game’s rating,” EA says. Creators can still offer free or early access content via other platforms, but anything that’s available in other places “is not eligible” to go on sale in the official marketplace. The marketplace will launch on PC and Mac on March 17th, and will come to PlayStation and Xbox “in the next couple of months.” “At its core, the Marketplace is all about giving you more choices, and supporting the ...
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