FilMart 2026 Sets the Stage for AI, Short Dramas and Emerging Asian Markets
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Hong Kong’s FilMart continues to anchor Asia’s screen industry, serving as a hub where global producers, distributors, and innovators converge. Organized by the Hong Kong Trade Development Council (HKTDC), the city’s leading trade promotion agency, the event has grown over three decades into Asia’s foremost marketplace for film and television content. This year, the market […]
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Mar 16, 2026 6:01pm PT FilMart 2026 Sets the Stage for AI, Short Dramas and Emerging Asian Markets By Faye Bradley Plus Icon Faye Bradley Latest AI Star Mila Headlines Golden Melody Festival’s Virtual Idols Discussion 9 months ago Blackpink Firm YG Entertainment’s Mojo Kim Talks K-Pop’s Global Strategy at Golden Melody Festival: ‘It’s About Emotional Language’ 9 months ago Khalil Fong Posthumously Honored With Jury Award at 2025 Golden Melody Awards 9 months ago See All Hong Kong’s FilMart continues to anchor Asia’s screen industry, serving as a hub where global producers, distributors, and innovators converge. Organized by the Hong Kong Trade Development Council , the city’s leading trade promotion agency, the event has grown over three decades into Asia’s foremost marketplace for film and television content. This year, the market reflects a landscape in transformation. New technologies are changing the way shows are made, storytelling formats are evolving faster than ever, and a new wave of producers is looking abroad for fresh collaborations. “We are deeply encouraged by the industry’s response this year,” says Candas Yeung, associate director of service promotion at the HKTDC. “It is heartening to see such strong global participation, welcoming over 790 exhibitors from more than 30 countries and regions.” Popular on Variety This year’s showcase balances long-standing territories with fresh entrants. “The exhibition floor features a diverse lineup, anchored by over 30 group pavilions from the Chinese Mainland and key international territories. We are seeing strong returns from major markets like France, the U.K., the U.S. and Korea, alongside a really impressive participation from Asian countries,” Yeung notes. First-time exhibitors from emerging markets are introducing new content, perspectives and creative energy, while established players continue to leverage the fair to secure distribution and financing deals. Emerging Asian markets are increasingly asserting...
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