FilMart Celebrates Three Decades of Shaping Asia’s Screen Industry: ‘We Add Value by Helping International Companies Navigate the Regional Market’
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Hong Kong’s FilMart celebrates a milestone this year, marking 30 years as the linchpin of Asia’s film and television market. From its origins as a regional trade hub to its current stature as a global meeting point for producers, distributors and innovators, FilMart has consistently reflected the evolution of the entertainment industry itself. This year’s […]
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Mar 16, 2026 5:59pm PT FilMart Celebrates Three Decades of Shaping Asia’s Screen Industry: ‘We Add Value by Helping International Companies Navigate the Regional Market’ By Faye Bradley Plus Icon Faye Bradley Latest AI Star Mila Headlines Golden Melody Festival’s Virtual Idols Discussion 9 months ago Blackpink Firm YG Entertainment’s Mojo Kim Talks K-Pop’s Global Strategy at Golden Melody Festival: ‘It’s About Emotional Language’ 9 months ago Khalil Fong Posthumously Honored With Jury Award at 2025 Golden Melody Awards 9 months ago See All Hong Kong’s FilMart celebrates a milestone this year, marking 30 years as the linchpin of Asia’s film and television market. From its origins as a regional trade hub to its current stature as a global meeting point for producers, distributors and innovators, FilMart has consistently reflected the evolution of the entertainment industry itself. This year’s edition runs through March 20 at the Hong Kong Convention and Exhibition Centre. “When we launched FilMart in 1997, we identified a critical gap in the global film trade infrastructure,” says Candas Yeung, associate director of service promotion at the Hong Kong Trade Development Council , the event organizer. “While Hong Kong was already celebrated as the ‘Hollywood of the East,’ the industry lacked a centralized, home-ground business platform in Asia. FilMart was designed to be that bridge — providing a familiar, efficient environment where international distributors could connect with Chinese mainland studios and Asian producers.” Over the past three decades, FilMart has grown from a primarily regional marketplace into a truly international platform. Participants span Europe, the Americas and across Asia, reflecting the rising appetite for cross-cultural content and co-productions. Where once the market focused on buying and selling distribution rights for finished films and television programs, it now encompasses a wider spectrum of IP collaboration, licensing, remake rights,...
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