LISTEN: How K-Pop Is Widening the Funnel for an Asian Music Boom
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From “Kpop Demon Hunters” to BTS’s upcoming album, tour and livestreaming concert, K-pop is well into its global domination phase. But the Korean music phenomenon is really just part of a bigger movement across Asia, where markets like Japan, India and China are poised to follow in K-pop’s footsteps, according to a new Luminate special […]
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Mar 13, 2026 6:30am PT LISTEN: How K-Pop Is Widening the Funnel for an Asian Music Boom Variety's 'Strictly Business' podcast features conversations with industry leaders about news and trends in show business By Andrew Wallenstein Plus Icon Andrew Wallenstein President and Chief Media Analyst awallenstein Latest The Real ‘Heated Rivalry’: The Competitive State of Streaming Originals 1 month ago Israeli Entertainment Industry Confronts Its Crisis at Inaugural Jerusalem Sessions Festival 2 months ago 20 Years After a Landmark Disney-Apple Deal, Anne Sweeney Recalls Negotiating With Steve Jobs 5 months ago See All From “ Kpop Demon Hunters ” to BTS’s upcoming album , tour and livestreaming concert , K-pop is well into its global domination phase. But the Korean music phenomenon is really just part of a bigger movement across Asia, where markets like Japan, India and China are poised to follow in K-pop’s footsteps, according to a new Luminate special report, “Asia: A Global Force in Music.” The report’s author, Luminate analyst Robert Steiner, explains the concept of “glocalization” and how local artists in Asia are gaining international visibility. Popular on Variety Related Stories Julia Fox's Steamy Lesbian Romance 'Perfect' Heats Up SXSW With Pregnant Sex, Panty Sniffing and FKA Twigs Soundtrack
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