Lori Feldman, Former Top Marketing Exec at Warner and Wasserman, Launches Redefine Music Advisors Consultancy
#Lori Feldman #Redefine Music Advisors #consultancy #marketing executive #Warner #Wasserman #music industry #advisory services
📌 Key Takeaways
- Lori Feldman, a former top marketing executive at Warner and Wasserman, has launched a new consultancy called Redefine Music Advisors.
- The consultancy focuses on providing advisory services in the music industry, leveraging Feldman's extensive experience.
- This move highlights a trend of industry veterans starting independent ventures to offer specialized expertise.
- Redefine Music Advisors aims to support clients with strategic marketing and business guidance in music.
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🏷️ Themes
Music Industry, Business Launch
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Deep Analysis
Why It Matters
This news matters because it signals a shift in how music industry veterans are leveraging their expertise in the evolving entertainment landscape. Feldman's move from major corporate roles to an independent consultancy reflects broader industry trends of decentralization and specialized advisory services. This affects artists, labels, and brands seeking strategic marketing guidance outside traditional corporate structures, potentially offering more flexible and tailored solutions in a rapidly changing music business environment.
Context & Background
- Lori Feldman previously held senior marketing positions at Warner Music Group, one of the 'Big Three' global music corporations
- She also worked at Wasserman, a major sports and entertainment agency known for talent representation and marketing
- The music industry has seen increasing fragmentation with more executives leaving corporate roles to start independent ventures
- Marketing in music has transformed significantly with digital platforms, streaming services, and brand partnerships becoming central revenue streams
- Consultancy models have grown in entertainment as companies seek specialized expertise without permanent hires
What Happens Next
Feldman will likely begin building her client portfolio, potentially working with artists, record labels, or brands seeking music marketing strategies. Industry observers will watch whether other executives follow similar paths from corporate roles to independent consultancies. Within 6-12 months, we may see case studies or announcements about Redefine Music Advisors' initial projects and partnerships.
Frequently Asked Questions
The consultancy will probably provide strategic marketing guidance, brand partnership development, and campaign planning for music artists and entertainment companies. Given Feldman's background, services may include digital strategy, audience development, and integrated marketing solutions bridging music with other entertainment sectors.
Industry veterans often seek greater autonomy, flexibility, and the ability to work on diverse projects outside corporate structures. The consultancy model allows them to leverage their expertise across multiple clients rather than being limited to one company's priorities and bureaucracy.
This move aligns with the industry's shift toward specialized services and decentralized expertise. As music marketing becomes more complex with digital platforms and fragmented audiences, there's growing demand for targeted advisory services from experienced professionals who understand both traditional and emerging channels.
Clients could include recording artists seeking marketing strategy, independent labels needing campaign guidance, brands looking to enter music partnerships, or entertainment companies requiring specialized marketing expertise. The consultancy might also work with legacy artists navigating digital transformation.