MrBeast’s company buys Gen Z-focused fintech app Step
#MrBeast #Step app #Beast Industries #mobile banking #Gen Z #Jimmy Donaldson #fintech acquisition
📌 Key Takeaways
- MrBeast’s company, Beast Industries, has fully acquired the fintech startup Step.
- The acquisition targets the Gen Z demographic through integrated financial literacy and banking tools.
- MrBeast transitioned from an early investor and spokesperson to the primary owner of the platform.
- The deal signals a shift in the creator economy toward direct ownership of technology and financial infrastructure.
📖 Full Retelling
🏷️ Themes
Fintech, Creator Economy, Business
📚 Related People & Topics
MrBeast
American YouTuber (born 1998)
James Stephen "Jimmy" Donaldson (born May 7, 1998), better known as MrBeast, is an American YouTuber, media personality and businessman. The founder of Beast Industries, a conglomerate that holds various media channels, MrBeast Burger, Feastables, Lunchly and more, he produces high-paced YouTube vid...
Generation Z
Cohort born from 1997 to 2012
Generation Z, often shortened to Gen Z and informally known as Zoomers, is the demographic cohort succeeding Millennials and preceding Generation Alpha. Researchers and popular media use the mid-to-late 1990s as starting birth years and the early 2010s as ending birth years, with the generation typi...
📄 Original Source Content
YouTube megastar MrBeast announced on Monday that his company, Beast Industries, is buying Step, a teen-focused banking app.