Nielsen Names Roberto Ruiz Head of Measurement Science
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Roberto Ruiz, who spent nearly two decades at Univision and TelevisaUnivision in senior research roles, has been named head of measurement science at Nielsen, which has been grappling with the recent launch of new technology it believes will count a broader range of viewer activity across different media platforms. Ruiz will spearhead the strategy and […]
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Apr 13, 2026 6:00am PT Nielsen Names Roberto Ruiz Head of Measurement Science By Brian Steinberg Plus Icon Brian Steinberg Senior TV Editor bristei Latest Kate Hudson’s New Netflix Co-Star: Jake From State Farm 1 hour ago CNN Correspondent Stephanie Elam to Exit 3 days ago AMC Makes ‘Audacity’ Debut Available on TikTok, in Three-Minute Segments 3 days ago See All Roberto Ruiz , who spent nearly two decades at Univision and TelevisaUnivision in senior research roles, has been named head of measurement science at Nielsen , which has been grappling with the recent launch of new technology it believes will count a broader range of viewer activity across different media platforms. Ruiz will spearhead the strategy and rollout of new products, technologies and capabilities under Nielsen’s measurement science arm, with a particular focus on driving innovation across Nielsen’s measurement solutions and enhancements for clients. He will report to Russ Soper, Nielsen’s chief information and data officer. Related Stories ‘Shrinking’ Creator Bill Lawrence Says Season 4 Will Have 'A New Story With The Same Cast'
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