Peloton is launching bikes and treadmills for gyms, accelerating commercial strategy
📖 Full Retelling
Peloton is launching commercial gym-ready Bikes and Treads, expanding into gyms globally as it seeks new growth beyond its at-home fitness business.
Entity Intersection Graph
No entity connections available yet for this article.
Original Source
In this article PTON Follow your favorite stocks CREATE FREE ACCOUNT A Peloton Interactive Inc. logo on a stationary bike at the company's showroom in Dedham, Massachusetts, U.S., on Wednesday, Feb. 3, 2021. Adam Glanzman | Bloomberg | Getty Images Peloton on Monday announced its Commercial Series, the company's first Bike and Tread products built for high-traffic gym floors. The move marks the company's latest push beyond its core at-home business and deeper into the multibillion-dollar commercial fitness market. "I've had the chance of speaking with the CEOs of a number of gyms, gym operators or big-box operators over the last year," CEO Peter Stern told CNBC in an interview. "The one brand their members asked for, and therefore that they are asking for it, 'Find a way to get me Peloton equipment.'" The suite of products is a part of the company's commercial unit, which it launched in 2025 in partnership with Precor, the fitness equipment maker it acquired in 2021. Peloton already has a presence in major businesses like hotel chains Hyatt and Hilton . The company did not say which gyms specifically would offer its new machines. The expansion could broaden Peloton's footprint in the fitness industry. Through its integration with Precor, Peloton now has access to a commercial distribution network spanning more than 60 countries, allowing the company to scale its equipment and digital platform internationally. Stern did not disclose pricing for the new equipment, but said the products will be "priced competitively," with more details expected closer to the planned launch in late 2026. The machines combine Peloton's digital workout platform and instructor-led classes with hardware engineered by Precor to withstand heavy daily use. Pedaling uphill Peloton's push into gyms could face resistance. Some fitness chains have been reluctant to integrate Peloton equipment, preferring to promote their in-house classes, digital platforms and instructors. "I need to leave how gym...
Read full article at source