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Rhode Expands Pocket Blush With Its Boldest Shade Yet
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Rhode Expands Pocket Blush With Its Boldest Shade Yet

#Rhode Beauty #Pocket Blush #Hailey Bieber #Candy Apple #Sarah Pidgeon #Lip Tint #Makeup Expansion #2026 Beauty Trends

📌 Key Takeaways

  • Rhode launches its first-ever red blush shade called Candy Apple as part of Pocket Blush expansion
  • The brand introduces two new Pocket Blush shades and two limited-edition Peptide Lip Tint shades
  • Customers participated in selecting the new lip tint shades through a voting process
  • Sarah Pidgeon is the face of the launch, marking her first beauty campaign

📖 Full Retelling

Hailey Bieber's Rhode beauty brand announced the expansion of its popular Pocket Blush line with two new shades including the brand's first-ever red blush, Candy Apple, on March 3, 2026, through its official website rhodeskin.com, continuing the brand's recent product expansion strategy and responding to customer demand for more color options. The Pocket Blush collection welcomes two new additions to its cult-favorite lineup: Candy Apple, a vibrant red blush with warm undertones and subtle gold and red pearl shimmer that delivers a brightening pop to the cheeks, and Teacup, a spring-ready raspberry pink shade. Both are priced at $25 each. Additionally, the Peptide Lip Tint is expanding with two limited-edition shades: Sweet Pea, a pearly warm pink, and Pretzel, a shimmery warm mauve, selected through customer voting during the product development process. These new lip tints are priced at $20 each and can be paired with Rhode's Peptide Lip Shape products, particularly the complementary shades Press (a warm pinky mauve) and Lift (a soft neutral pink), both priced at $24. The expansion marks several firsts for the brand, including its inaugural red blush shade and the debut beauty campaign for Love Story actress Sarah Pidgeon, who serves as the face of this launch. To complete the look, Rhode has also released matching Snap-On Lip Cases ($46) and standard Lip Cases ($38) compatible with iPhone 14 through 17 models, demonstrating the brand's aggressive expansion strategy across its skincare and makeup categories.

🏷️ Themes

Beauty Product Launch, Celebrity Brand Expansion, Customer Engagement

📚 Related People & Topics

Candy apple

Whole apple with a hard toffee coating

Candy apples (in American English) or toffee apples (in Commonwealth English) are whole apples covered in a sugar candy coating, with a stick inserted as a handle. These are a common treat at fall festivals in Western culture in the Northern Hemisphere, such as Halloween and Guy Fawkes Night, becaus...

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Sarah Pidgeon

Sarah Pidgeon

American actress (born 1996)

Sarah Pidgeon (born 1997/1996) is an American actress. She has played roles in the Amazon Prime Video series The Wilds (2020–2022) and the Hulu series Tiny Beautiful Things (2023). She made her Broadway debut in the David Adjmi play Stereophonic (2024), earning her a Tony Award nomination for Best...

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Hailey Bieber

Hailey Bieber

American model (born 1996)

Hailey Rhode Bieber (née Baldwin; born November 22, 1996) is an American model, socialite, creative director, and businesswoman. She is the founder and chief creative officer (CCO) of skin care brand Rhode, which was acquired by e.l.f. in a $1 billion deal.

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Mentioned Entities

Candy apple

Whole apple with a hard toffee coating

 Sarah Pidgeon

Sarah Pidgeon

American actress (born 1996)

 Hailey Bieber

Hailey Bieber

American model (born 1996)
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Original Source
Rhode Expands Pocket Blush With Its Boldest Shade Yet A first-for-the-brand shade makes its debut. By Catharine Malzahn Published: Mar 3, 2026 We may earn commission from links on this page. Each product featured has been vetted and chosen by our editors. Photography: Inigo Awewave Rhode’s been on quite the run lately. Fresh off two new launches — Caffeine Reset ($38), a sculpting face mask, and Peptide Lip Boost ($23), a plumping lip treatment—Hailey Bieber’s skin-care and makeup brand is expanding its shade range for the cult-favorite Pocket Blush and equally buzzy Peptide Lip Tint. And yes, there are Lip Cases to match. Pocket Blush welcomes two new shades, including the brand’s first red blush, Candy Apple ($25). The vibrant hue delivers a warm, flushed look that still feels wearable for everyday, and thanks to subtle gold and red pearl shimmer, it adds a brightening pop to the cheeks. The second addition, Teacup ($25), is a spring-ready raspberry pink. BUY NOW – $25 BUY NOW – $25 Peptide Lip Tint is also getting two new limited-edition shades: Sweet Pea and Pretzel ($20 each). Sweet Pea is a pearly warm pink, while Pretzel is a shimmery warm mauve. Both shades were selected by customers who voted during the product development process. To complete the look and add dimension, you can pair them with the brand’s Peptide Lip Shape. The creamy, blendable formula makes it easy to mix and match, though Press ($24), a warm pinky mauve, and Lift ($24), a soft neutral pink, are especially complementary. There’s more: Rhode tapped Love Story actress Sarah Pidgeon as the face of the launch. The red blush isn’t the only first for the brand—this also marks Pidgeon’s first-ever beauty campaign. View this post on Instagram A post shared by rhode skin (@rhode) As with recent Rhode lip drops, matching Snap-On Lip Cases ($46) and Lip Cases ($38) for iPhone 14 through 17 are available as well. View this post on Instagram A post shared by rhode skin (@rhode) The new shades of Pocke...
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