Roku Adds Apple TV To Roster Of Premium Subscription Partners
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EXCLUSIVE: Roku has scored a win in its ongoing effort to team up with streaming programmers, adding Apple TV to its roster of premium subscriptions on the Roku Channel. For Apple, the agreement also helps potentially ramp up subscribers, with popular programming like Ted Lasso and live sports like Formula 1 and Major League Baseball […]
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EXCLUSIVE: Roku has scored a win in its ongoing effort to team up with streaming programmers, adding Apple TV to its roster of premium subscriptions on the Roku Channel . For Apple, the agreement also helps potentially ramp up subscribers, with popular programming like Ted Lasso and live sports like Formula 1 and Major League Baseball due out starting this month. The Roku news follows an unusual pact with Netflix that will see the two tech giants share rights to an upcoming Formula 1 race as well as behind-the-scenes doc series Formula 1: Drive to Survive . There are now more than 70 individual services available through Roku’s subscription offering, which leverages the market power of both Roku and the Roku Channel to drive discovery and adoption. Along with Amazon, the company is a major streaming gatekeeper in the U.S., with its reach poised to exceed 100 million households this year. Watch on Deadline Related Stories Cancellations and Renewals 'Palm Royale' Concludes Run After Two Seasons At Apple TV
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