Tilly Norwood AI Studio Hires Former Amazon Exec in “Rapid Expansion” and Sets Launch of Multi-Character “Tillyverse”
Mark Whelan has been named Xicoia's new head of strategy and operations.
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Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment Xicoia, the world’s first AI talent studio and creator of AI performer Tilly Norwood , has hired former Amazon Prime Video Mark Whelan as head of strategy and operations. Whelan will work directly with CEO and creative lead founder Eline van der Velden of Particle6 — who talked in depth with The Hollywood Reporter about her plans for Hollywood domination last year — to “scale the studio’s ambitious vision,” said the studio, “beginning with the rapid expansion of AI actor Tilly Norwood and the launch of the Tillyverse, a dynamic, constantly evolving digital universe where Tilly and a new generation of AI characters will live, collaborate and build careers.” The Tillyverse, they added, is set to launch later this year. Related Stories Movies China Box Office: 'Pegasus 3' Climbs to $530 Million But Holiday Market Lags Far Behind 2025 News Iranian Independent Filmmakers Association Supports "Targeted Actions" Against Government Officials in Wake of U.S. Military Operations Whelan joins from Amazon, where he led its social expansion across numerous territories and spent six years shaping EU-wide social strategy for major brands including The Grand Tour and Clarkson’s Farm . Van der Velden said: “Mark is a brilliant storyteller with a rare skillset, and I couldn’t be more excited to have him join Xicoia. He understands comedy, character-building, AI, audience behaviour and digital culture, which is exactly what Tilly — and the wider business — needs at this stage. “Together, we’re building something entirely new. Tilly Norwood isn’t just an AI character — she’s a personality, a brand, and a future global superstar with a compelling narrative arc,” van der Velden added. “Mark will help us craft and shape every layer of her world, from her humour, ...
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