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Ride-hailing giant Uber Technologies Inc. announced its definitive agreement to acquire the Turkish delivery operations of Getir, the pioneer of rapid grocery delivery, in a strategic move to consolidate its market position in Türkiye on February 25, 2025. This acquisition follows a period of significant restructuring for Getir, which recently withdrew from its international markets in Europe and the United States to focus exclusively on its home turf. Uber's decision to integrate Getir’s local delivery portfolio intends to leverage the Turkish company's established network and logistical infrastructure to bolster its own Uber Eats and delivery verticals in the region. The deal marks a significant shift in the competitive landscape of the MENA and Eurasian delivery sectors, where rapid delivery services have struggled with profitability following the post-pandemic market correction. Under the terms of the agreement, Uber will absorb Getir’s core delivery assets, customer base, and courier network across major Turkish cities. This transition is expected to streamline operations for both entities, allowing Getir to stabilize its financial standing while giving Uber a massive, ready-made footprint in a high-density urban market where Getir remains a household name. Industry analysts view this move as part of a broader trend of consolidation within the global 'q-commerce' (quick commerce) industry. As venture capital funding for high-burn delivery startups has tightened, larger players like Uber are increasingly acquiring regional champions to achieve economies of scale. For Turkish consumers, the merger is expected to result in a more unified application experience, though it remains to be seen how Uber will reconcile its global tech stack with Getir’s specialized local fulfillment centers and dark stores that defined the rapid delivery model.