Точка Синхронізації

AI Archive of Human History

Ulta Beauty CEO Kecia Steelman joins Pinterest board of directors
| USA | economy

Ulta Beauty CEO Kecia Steelman joins Pinterest board of directors

#Pinterest #Kecia Steelman #Ulta Beauty #Board of Directors #Social Media #E-commerce #Retail Strategy

📌 Key Takeaways

  • Ulta Beauty President and COO Kecia Steelman has joined the Pinterest board of directors.
  • The move is designed to enhance Pinterest's retail and beauty industry expertise.
  • Steelman's background in omnichannel commerce will guide Pinterest's shopping integration.
  • The appointment highlights Pinterest's shift from a discovery engine to a social commerce platform.

📖 Full Retelling

Pinterest Inc. officially announced the appointment of Ulta Beauty’s President and Chief Operating Officer, Kecia Steelman, to its board of directors at the company's San Francisco headquarters on Tuesday, February 20, 2024. This strategic addition aims to strengthen the social media platform's expertise in the retail and beauty sectors as it shifts toward a more integrated shopping experience for its global user base. Steelman’s entrance into the governing body follows a year of significant growth for Pinterest, which has been working to bridge the gap between digital inspiration and commercial transactions. Steelman brings over two decades of experience in the retail industry, having played a pivotal role in Ulta Beauty’s expansion and its digital transformation initiatives. At Ulta, she oversaw a massive network of retail locations and clinical salon services, while also spearheading the company’s push into omnichannel commerce. Pinterest’s leadership expects her deep understanding of consumer behavior and brand loyalty to be instrumental as the platform develops new tools for advertisers and small businesses looking to convert visual interest into direct sales. The appointment comes at a time when Pinterest is facing intense competition from other social commerce giants like Instagram and TikTok. By bringing a seasoned retail executive onto its board, Pinterest signals a clear intention to refine its monetization strategies and improve its algorithmic recommendations for shopping-related content. Steelman expressed her enthusiasm for the new role, noting that Pinterest sits at a unique intersection of technology and creativity, offering a distinct value proposition for brands looking to engage with customers during the planning stages of their purchasing journey.

🏷️ Themes

Corporate Governance, Social Commerce, Retail

📚 Related People & Topics

Board of directors

Board of directors

Type of governing body for an organisation

A board of directors is a governing body that supervises the activities of a business, a nonprofit organization, or a government agency. The powers, duties, and responsibilities of a board of directors are determined by government regulations (including the jurisdiction's corporate law) and the orga...

Wikipedia →

Pinterest

Pinterest

American social media platform

Pinterest is an American social media service for publishing and discovery of information in the form of digital pinboards. This includes recipes, home, style, motivation, and inspiration on the Internet using image sharing. Pinterest, Inc.

Wikipedia →

Ulta Beauty

Ulta Beauty

American beauty store chain

Ulta Beauty, Inc., formerly known as Ulta Salon, Cosmetics & Fragrance Inc. and before 2000 as Ulta3, is an American chain of cosmetic stores headquartered in Bolingbrook, Illinois. Ulta Beauty carries both high- and low-end cosmetics, fragrances, nail products, bath and body products, beauty tools ...

Wikipedia →

Kecia Steelman

Kecia Steelman

American business executive, president and CEO of Ulta Beauty

# Kecia L. Steelman **Kecia L. Steelman** is an American business executive currently serving as the President and Chief Executive Officer of **Ulta Beauty, Inc.** Since joining the company in 2014, she has been a pivotal figure in its operational expansion and strategic leadership. ## Early Caree...

Wikipedia →

Social media

Social media

Virtual online communities

Social media are new media technologies that facilitate the creation, sharing and aggregation of content (such as ideas, interests, and other forms of expression) amongst virtual communities and networks. Common features include: Online platforms enable users to create and share content and partici...

Wikipedia →

🔗 Entity Intersection Graph

Connections for Board of directors:

View full profile →

📄 Original Source Content
SAN FRANCISCO - Pinterest, Inc. (NYSE:PINS) announced Monday the appointment of Kecia Steelman, President and Chief Executive Officer of Ulta Beauty, to its Board of Directors effective February 16, 2026. The announcement comes as Pinterest shares trade near their 52-week low of $19.05, currently at $20.14, with the stock down over 24% year-to-date according to InvestingPro

Original source

More from USA

News from Other Countries

🇵🇱 Poland

🇬🇧 United Kingdom

🇺🇦 Ukraine

🇮🇳 India