#Advertising Technology
Latest news articles tagged with "Advertising Technology". Follow the timeline of events, related topics, and entities.
Articles (7)
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๐บ๐ธ OpenAP Names Warner Sales President Ryan Gould Chairman
[USA]
Ryan Gould, who helps oversee U.S. ad sales for Warner Bros. Discovery, has been appointed chairman of Open AP, the consoritum of media and tech companies working to make new digital ad-buying pracitc...
Related: #Media Industry, #Corporate Leadership -
๐บ๐ธ DA Davidson sees Viant stock benefiting from Publicis-Trade Desk split
[USA]
Related: #Stock Analysis
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๐บ๐ธ VideoAmp Adds Data From SiriusXM, National CineMedia to Audience Planning Tool
[USA]
Advertisers donโt just place commercials across TV networks, so VideoAmp is trying to put more different types of media into the same planning methodology. The company, which has vied with Nielsen as ...
Related: #Data Integration -
๐บ๐ธ Viant Technology at Morgan Stanley Conference: Strategic Moves in Autonomous Advertising
[USA]
Related: #Corporate Strategy
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๐บ๐ธ Nancy Hall Named U.S. CEO of WPP Media
[USA]
Nancy Hall, a media-buying executive who has cultivated a specialty in data and ad tech, has been named CEO of the U.S. operations of WPP Media, putting her at the helm of one of the most influential ...
Related: #Leadership, #Media Industry -
๐บ๐ธ AMC Networks Expands Tool to Help Advertisers Determine Whether Commercials Spur Consumers to Respond
[USA]
AMC Networks wants to help advertisers understand more about what happens after video viewers see their commercials. The company, best known for its AMC, IFC, and BBC America cable networks, among oth...
Related: #Media Measurement, #Consumer Analytics, #Business Partnerships -
๐บ๐ธ Reddit says itโs looking for more acquisitions in adtech and elsewhere
[USA]
Reddit said during earnings it's looking to buy 'capabilities' and 'companies.'
Related: #Corporate Finance, #M&A
Key Entities (11)
- Nancy Hall (1 news)
- Media buying (1 news)
- WPP Media (1 news)
- OpenAP (1 news)
- The Trade Desk (1 news)
- Publicis (1 news)
- Viant (1 news)
- National CineMedia (1 news)
- VideoAmp (1 news)
- SiriusXM (1 news)
- AMC Networks (1 news)
About the topic: Advertising Technology
The topic "Advertising Technology" aggregates 7+ news articles from various countries.