#Advertising Technology

Articles (7)

• 🇺🇸 OpenAP Names Warner Sales President Ryan Gould Chairman — 09/04/2026 [USA]

  Ryan Gould, who helps oversee U.S. ad sales for Warner Bros. Discovery, has been appointed chairman of Open AP, the consoritum of media and tech companies working to make new digital ad-buying pracitc...

  Related: #Media Industry, #Corporate Leadership
• 🇺🇸 DA Davidson sees Viant stock benefiting from Publicis-Trade Desk split — 19/03/2026 [USA] Related: #Stock Analysis
• 🇺🇸 VideoAmp Adds Data From SiriusXM, National CineMedia to Audience Planning Tool — 18/03/2026 [USA]

  Advertisers don’t just place commercials across TV networks, so VideoAmp is trying to put more different types of media into the same planning methodology. The company, which has vied with Nielsen as ...

  Related: #Data Integration
• 🇺🇸 Viant Technology at Morgan Stanley Conference: Strategic Moves in Autonomous Advertising — 05/03/2026 [USA] Related: #Corporate Strategy
• 🇺🇸 Nancy Hall Named U.S. CEO of WPP Media — 05/03/2026 [USA]

  Nancy Hall, a media-buying executive who has cultivated a specialty in data and ad tech, has been named CEO of the U.S. operations of WPP Media, putting her at the helm of one of the most influential ...

  Related: #Leadership, #Media Industry
• 🇺🇸 AMC Networks Expands Tool to Help Advertisers Determine Whether Commercials Spur Consumers to Respond — 03/03/2026 [USA]

  AMC Networks wants to help advertisers understand more about what happens after video viewers see their commercials. The company, best known for its AMC, IFC, and BBC America cable networks, among oth...

  Related: #Media Measurement, #Consumer Analytics, #Business Partnerships
• 🇺🇸 Reddit says it’s looking for more acquisitions in adtech and elsewhere — 06/02/2026 [USA]

  Reddit said during earnings it's looking to buy 'capabilities' and 'companies.'

  Related: #Corporate Finance, #M&A