#Media Measurement
Latest news articles tagged with "Media Measurement". Follow the timeline of events, related topics, and entities.
Articles (3)
-
🇺🇸 Nielsen Punts Monthly ‘Gauge’ Report To April After Client Complaints About Updated Methodology
[USA]
Nielsen is delaying its monthly Gauge report to April from its planned release next week after methodology changes raised objections from several of its clients. The report, along with the monthly Med...
Related: #Industry Feedback -
🇺🇸 Nielsen Delays ‘Gauge’ Report Further, Following Streamer Backlash, Citing Need for Data Updates (EXCLUSIVE)
[USA]
Nielsen said it will delay even further the release of its popular “Gauge,” a monthly snapshot of viewing across linear and digital screens after some clients became alarmed by a downturn in streaming...
Related: #Streaming Industry -
🇺🇸 AMC Networks Expands Tool to Help Advertisers Determine Whether Commercials Spur Consumers to Respond
[USA]
AMC Networks wants to help advertisers understand more about what happens after video viewers see their commercials. The company, best known for its AMC, IFC, and BBC America cable networks, among oth...
Related: #Advertising Technology, #Consumer Analytics, #Business Partnerships
Key Entities (2)
- Nielsen (2 news)
- AMC Networks (1 news)
About the topic: Media Measurement
The topic "Media Measurement" aggregates 3+ news articles from various countries.