👤 Person

Spotify Wrapped

Spotify viral marketing campaign

📊 Rating

3 news mentions · 👍 0 likes · 👎 0 dislikes

📌 Topics

Technology (3)
Business (3)
Entertainment (2)
Music Industry (1)

🏷️ Keywords

Spotify (3) · Spotify Wrapped (3) · User Growth (3) · Digital Marketing (2) · Streaming (1) · Royalties (1) · Music Industry (1) · Streaming Royalties (1) · Music Tech (1) · Artist Compensation (1) · Monthly Active Users (1) · Streaming Industry (1) · Earnings Report (1) · Audio Subscription (1)

📖 Key Information

Spotify Wrapped is a year-in-review feature and viral marketing campaign hosted by Spotify every year since 2016. Typically released in late November or early December, it allows users to view a summary of their activity on the platform over the past year, which can then be shared on social media. Spotify Wrapped typically includes the five musicians, songs, and musical genres that a Spotify user listened to the most throughout the previous year.

📰 Related News (3)

🇬🇧 Wrapped helps Spotify add users despite artists' criticism over fees (2026-02-10)
The Swedish music giant saw record users despite artists saying they aren't paid enough to put their music on the platform....
🇺🇸 Wrapped helps Spotify add users despite artists' criticism over fees (2026-02-10)
The Swedish music giant saw record users despite artists saying they aren't paid enough to put their music on the platform....
🇺🇸 Spotify hits a record 751M monthly users thanks to Wrapped, new free features (2026-02-10)
Spotify credited a successful Wrapped campaign and new features in its free tier for its rapid user growth...

🔗 Entity Intersection Graph

People and organizations frequently mentioned alongside Spotify Wrapped:

🌐 Spotify (3 shared articles)
🌐 Active users (1 shared articles)
🌐 Music industry (1 shared articles)
👤 Royalty payment (1 shared articles)
🌐 Streaming media (1 shared articles)

Точка Синхронізації