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Asus
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Asus

Taiwanese computer and electronics company

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# ASUS


Who / What

ASUSTeK Computer Inc., commonly known as **ASUS**, is a Taiwanese multinational electronics and computer hardware manufacturer. Founded in 1987, the company specializes in producing a wide range of products, including desktop computers, laptops, monitors, networking devices, wearables, and more.


Background & History

ASUSTeK Computer Inc. was founded on **January 1, 1987**, by **Ted Ho** in Taipei, Taiwan. Initially focusing on motherboards and PC components, the company expanded into consumer electronics, including laptops, smartphones, and smart home devices. Over the decades, ASUS has grown to become one of the leading global brands in tech hardware, driven by innovation and competitive pricing.


Why Notable

ASUS is renowned for its cutting-edge technology, high-quality products, and strong brand recognition in the computer hardware market. The company is known for its focus on performance, design, and affordability, making it a preferred choice for both consumers and professionals. Its innovations in gaming PCs, motherboards, and wearables have solidified its reputation as a key player in the tech industry.


In the News

ASUS remains relevant in today’s fast-evolving tech landscape, continuously introducing new products like AI-driven devices, high-performance laptops, and smart home solutions. Recent developments include partnerships with cloud providers, expansions into emerging markets, and a strong presence in gaming and enterprise segments, ensuring its continued influence in global electronics.


Key Facts

  • **Type:** Company (manufacturer)
  • **Also known as:** ASUSTeK Computer Inc., ASUS Computers
  • **Founded / Born:** 1987, Taipei, Taiwan
  • **Key dates:**
  • 1987: Founding of ASUSTeK Computer Inc.
  • 2006: Launch of the first ASUS laptop (ZenBook series).
  • 2015: Introduction of the ROG line for high-end gaming PCs.
  • 2023: Expansion into AI-driven smart devices and wearables.
  • **Geography:** Headquartered in Beitou District, Taipei, Taiwan; global operations worldwide.
  • **Affiliation:** Independent multinational company (not part of a larger conglomerate).

  • Links

  • [Wikipedia](https://en.wikipedia.org/wiki/Asus)
  • Sources

    πŸ“Œ Topics

    • Market Competition (1)
    • Technology Disruption (1)

    🏷️ Keywords

    MacBook Neo (1) Β· Apple (1) Β· Asus (1) Β· PC market (1) Β· pricing (1) Β· iPhone chip (1) Β· competition (1) Β· laptop (1)

    πŸ“– Key Information

    ASUSTeK Computer Inc. (, , , ;), doing business as ASUS, is a Taiwanese multinational computer, phone hardware and electronics manufacturer headquartered in Beitou District, Taipei, Taiwan. Its products include desktop computers, laptops, netbooks, mobile phones, networking equipment, monitors, Wi-Fi routers, projectors, motherboards, graphics cards, optical storage, multimedia products, peripherals, wearables, servers, workstations and tablet PCs.

    πŸ“° Related News (1)

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    πŸ”— Entity Intersection Graph

    Apple(1)MacBook Neo(1)Asus

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