Точка Синхронізації

Kering, the French luxury conglomerate and parent company of Gucci, released its fiscal year 2024 and 2025 financial presentation in Paris this week, revealing a significant decline in annual revenue as the group undergoes a major strategic restructuring to combat cooling demand in the high-end fashion market. The report details a challenging fiscal landscape where the company’s flagship brand, Gucci, faced an 18% comparable revenue drop, primarily driven by a sharp slowdown in the Asia-Pacific region. These results come at a critical juncture for the luxury industry, which is grappling with inflationary pressures and a shift in consumer behavior away from aspirational spending toward more exclusive, quiet luxury investments. The financial disclosure highlights that Kering’s total group revenue fell to approximately €17.5 billion, a decline that reflects broader macroeconomic headwinds affecting the global luxury sector. Beyond the struggles at Gucci, other core Maisons such as Yves Saint Laurent and Bottega Veneta reported varied performance, with Saint Laurent experiencing a slight contraction while Bottega Veneta showed relative resilience. The company attributed these fluctuations to its ongoing internal transformation, which involves streamlining its distribution networks, reducing the reliance on markdowns, and moving toward a more elevated, high-margin retail model intended to restore brand desirability and long-term exclusivity. In response to the fiscal downturn, Kering CEO François-Henri Pinault emphasized that the company is currently in a transition phase, prioritizing long-term brand health over short-term volume. The strategic pivot includes a heavy investment in the Kering Eyewear division and a newly formed beauty segment, which are seen as pivotal growth engines to diversify the group's portfolio. Despite the current dip in operating income and stock valuation, the group remains committed to its creative overhaul, betting that a revitalized aesthetic under new creative directors and a disciplined control over global inventory will stabilize the company’s financial trajectory by the end of the next fiscal cycle.