LuxExperience returns to profitability as Mytheresa shines in Q2
#Mytheresa #LuxExperience #Profitability #Quarterly results #Luxury fashion #Consumer behavior #High-net-worth
📌 Key Takeaways
- Mytheresa's LuxExperience division returned to profitability in Q2 through high-net-worth targeting.
- The company focused on reducing heavy discounting to stabilize its operating margins.
- Growth was driven by an increase in average order values and high-spending active customers.
- The luxury retailer remains optimistic about its fiscal outlook despite broader market volatility.
📖 Full Retelling
Luxury fashion conglomerate Mytheresa reported a return to profitability for its LuxExperience division during the second fiscal quarter ending December 31, 2023, following a strategic pivot toward high-net-worth customers amid a volatile global luxury market. The Munich-based e-commerce giant achieved this financial turnaround by focusing on its 'top customer' segment, which helped offset broader industry headwinds and cooling consumer demand in the luxury sector. The results signify a robust recovery for the platform, which had previously faced pressure from heavy discounting and operational costs impacting the high-end retail landscape.
During the quarter, Mytheresa demonstrated significant growth in its gross merchandise value (GMV), bolstered by an increase in average order values and a surge in the number of active high-spending clients. The company’s management attributed the success to a curated brand portfolio and exclusive collections that resonate with resilient affluent demographics. By streamlining inventory management and reducing promotional activities, the retailer was able to improve its operating margins and stabilize its bottom line, distinguishing itself from competitors currently struggling with excess stock.
Industry analysts have noted that Mytheresa’s performance serves as a bellwether for the luxury e-commerce sector, which has seen several major players undergo restructuring. The company continues to expand its physical footprint through pop-up experiences and personal shopping events in key markets like the United States and the Middle East to further solidify brand loyalty among its most valuable users. Looking ahead, the firm remains cautiously optimistic, maintaining its guidance for the remainder of the fiscal year while prioritizing sustainable growth over aggressive scale.
🏷️ Themes
Economy, Luxury Retail, E-commerce
📚 Related People & Topics
Profit (economics)
Concept in economics
In economics, profit is the difference between revenue that an economic entity has received from its outputs and total costs of its inputs, also known as "surplus value". It is equal to total revenue minus total cost, including both explicit and implicit costs. It is different from accounting profit...
Mytheresa
German luxury e-commerce platform
Mytheresa.com is a listed e-commerce company in the luxury fashion sector based in Munich, Germany. Mytheresa sells ready-to-wear, shoes, bags, and accessories for womenswear, menswear and kidswear as well as lifestyle products and jewelry globally.
🔗 Entity Intersection Graph
Connections for Profit (economics):
- 🏢 Canaccord Genuity (1 shared articles)
- 🌐 Revenue (1 shared articles)
- 🌐 Manufacturing (1 shared articles)
- 🏢 Earnings report (1 shared articles)
📄 Original Source Content
try{ var _=i o; . if(!_||_&&typeof _==="object"&&_.expiry As Claude disrupts stock market, Anthropic researcher warns ’world is in peril’ Gold, silver prices rise amid U.S.-Iran tensions, blowout January payrolls data Dow halts three-day win streak as blowout jobs data curbs rate cut bets Citi pushes back Fed rate cuts to May after blowout January jobs report (South Africa Philippines Nigeria) LuxExperience returns to profitability as Mytheresa shines in Q2 Editor Rachael Rajan Earnings Editor Rachael Rajan Published 02/10/2026, 06:21 AM LuxExperience returns to profitability as Mytheresa shines in Q2 0 LUXE 6.30% MUNICH - On Tuesday, LuxExperience B.V. (NYSE:LUXE) reported a return to profitability in its second quarter of fiscal 2026, with net sales rising 1.1% (5.7% ex-FX) to €645.1 million compared to €638.0 million in the prior year quarter. The luxury multi-brand digital platform beat analyst estimates, reporting a quarterly loss of -$0.05 per share, better than the expected -$0.07 per share. The company’s stock was up +0.52% in pre-market trading following the release. The company achieved a positive Adjusted EBITDA of €13.2 million with a 2.0% margin, marking a significant turnaround from previous quarters. This improvement confirms the company is on track with its transformation plan targeting medium-term goals of €4 billion in net sales and a 7-9% Adjusted EBITDA margin. LuxExperience shares edged up 0.52% following the results. Mytheresa was the standout performer with GMV growth of 12.7% ex-FX (9.9% reported) to €268.9 million and a 40% increase in Adjusted EBITDA, achieving a 9.3% margin compared to 7.3% in the prior year period. NET-A-PORTER and MR PORTER showed sequential improvement with a narrower decline of -1.0% in net sales (-1.9% GMV) compared to the -10.8% decline reported in Q1. "We are extremely pleased with the results of the second quarter. The initiated turnaround at ex-YNAP already shows good results with growth and a return to adjusted E...