More Than 4 Billion People Watched Bad Bunny’s Super Bowl Performance
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The halftime show reportedly set a global viewership record across live broadcasts, YouTube, and social media
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Global Reach More Than 4 Billion People Watched Bad Bunny’s Super Bowl Performance The halftime show reportedly set a global viewership record across live broadcasts, YouTube, and social media By Jon Blistein Jon Blistein Contact Jon Blistein by Email View all posts by Jon Blistein March 3, 2026 Bad Bunny ’s historic Super Bowl performance has set a new global viewership record, with more than 4 billion people watching the performance. On Monday, the NFL, Roc Nation (which co-produced the show), and Apple Music (the halftime show’s main sponsor) revealed that Bad Bunny’s performance garnered 4.157 billion views in 24 hours. Those figures included the global broadcast numbers, as well as views on YouTube and social media platforms. The broader viewership stats were released after Nielsen Big Data + Panel revealed that Bad Bunny’s halftime show drew 128.2 million viewers during the live Super Bowl broadcast in the U.S. That made it one of the most watched performance in Super Bowl history, just behind Kendrick Lamar’s record-setting show from last year, which drew 133.4 million viewers. Trending Stories Trump’s Iran War Is Built on Lies and Fantasies
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