Netflix Gets Back In The M&A Game, Acquiring Ben Affleck-Founded AI Firm InterPositive
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Less than a week after dropping out of the bidding for Warner Bros. Discovery, Netflix has made a smaller but intriguing acquisition of an AI firm founded by Ben Affleck. InterPositive, which makes tools developed by and intended for filmmakers, had been in stealth mode prior to the transaction. As of Thursday, it is part […]
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Less than a week after dropping out of the bidding for Warner Bros. Discovery, Netflix has made a smaller but intriguing acquisition of an AI firm founded by Ben Affleck . InterPositive , which makes tools developed by and intended for filmmakers, had been in stealth mode prior to the transaction. As of Thursday, it is part of Netflix, with its 16 employees to be integrated into the broader workforce. The deal builds on comments from management as AI has exploded onto the scene in the past few years, with executives stressing the ways it will improve quality rather than reduce the number of crew members. (“There’s a better business and a bigger business in making content 10% better than it is making it 50% cheaper,” Co-CEO Ted Sarandos said in 2024.) Nevertheless, the acquisition is sure to be scrutinized, as it comes as above-the-line unions are embarking on a new round of talks with studios and streamers, including Netflix. The aim of the talks is to avoid a repeat of the 2023 strikes, which centered in part on the perceived AI threat. Related Stories News 'Beef' Season 2 Teaser: Lee Sung Jin's Netflix Series Hits The Country Club With Tense New Marital Drama, New Ensemble Cast
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