New MacBooks, the iPhone 17E, and more: everything we know about Apple’s March 2026 announcements
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Apple is kicking off March with a flurry of product announcements ahead of a “special Apple experience” on March 4th in New York City, London, and Shanghai.
Apple started on March 2nd by announcing the iPhone 17E . The new $599 phone has a lot of welcome additions over the iPhone 16E like support for MagSafe charging, doubled base storage of 256GB, and a Ceramic Shield 2 display, all for the same starting price. The same day, Apple also revealed a new iPad Air powered by an M4 chip , a bump up from the previous version’s M3 chip. March 3rd brought announcements of MacBook Pros with M5 Pro and M5 Max chips , the MacBook Air with an M5 chip , and a Studio Display refresh , including a new Mini LED-equipped XDR model.
But the company may be saving the most interesting news for last; Apple is rumored to be launching a lower-cost MacBook that’s powered by an iPhone chip instead of an M-series processor. Apple itself may have leaked the name of this new machine: it might be called the MacBook Neo .
Read on for all of our coverage of Apple’s March 2026 announcements.
Apple’s website leaks MacBook ‘Neo,’ which could be its new cheaper laptop
Apple’s new Studio Display XDR adds a Mini LED upgrade
Apple launches M5 Pro and M5 Max chips
Apple announces M5 MacBook Air and updated MacBook Pro
How the new iPhone 17E stacks up against Apple’s pricier phones
Apple announces the iPhone 17E
Apple launches a new iPad Air with an upgraded M4 processor
Apple’s doing something on March 4th
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Tech Updated Today, Mar 3, 2026, 4:02 PM UTC New MacBooks, the iPhone 17E, and more: everything we know about Apple’s March 2026 announcements by Jay Peters Apple is kicking off March with a flurry of product announcements ahead of a “special Apple experience” on March 4th in New York City, London, and Shanghai. Apple started on March 2nd by announcing the iPhone 17E . The new $599 phone has a lot of welcome additions over the iPhone 16E like support for MagSafe charging, doubled base storage of 256GB, and a Ceramic Shield 2 display, all for the same starting price. The same day, Apple also revealed a new iPad Air powered by an M4 chip , a bump up from the previous version’s M3 chip. March 3rd brought announcements of MacBook Pros with M5 Pro and M5 Max chips , the MacBook Air with an M5 chip , and a Studio Display refresh , including a new Mini LED-equipped XDR model. But the company may be saving the most interesting news for last; Apple is rumored to be launching a lower-cost MacBook that’s powered by an iPhone chip instead of an M-series processor. Apple itself may have leaked the name of this new machine: it might be called the MacBook Neo . Read on for all of our coverage of Apple’s March 2026 announcements. Highlights Apple’s new Studio Display XDR adds a Mini LED upgrade Apple launches M5 Pro and M5 Max chips Apple announces M5 MacBook Air and updated MacBook Pro Apple announces the iPhone 17E Apple launches a new iPad Air with an upgraded M4 processor Apple’s doing something on March 4th Today, An hour ago Stevie Bonifield Apple’s website leaks MacBook ‘Neo,’ which could be its new cheaper laptop Image: Cath Virginia / The Verge On Tuesday, during Apple’s weeklong product launch event, a listing for the “MacBook Neo (Model A3404)” appeared on a regulatory compliance page on Apple’s website under its lineup of 2026 MacBooks. First spotted by MacRumors , the listing appears to be an accident and has since been removed, but may have been a leaked reference to ...
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