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'Not a massive fan' - in-game adverts rile fans on Six Nations debut
| USA | general

'Not a massive fan' - in-game adverts rile fans on Six Nations debut

#ITV #Six Nations #Ireland vs France #In-game ads #Rugby #Commercials #Sports Media

📌 Key Takeaways

  • ITV introduced split-screen 'picture-in-picture' ads during live play for the first time in UK rugby history.
  • The innovation debuted during the high-profile Six Nations clash between Ireland and France.
  • Viewers reacted negatively on social media, labeling the advertisements as intrusive and distracting.
  • The move mimics US-style broadcasting trends aimed at increasing commercial revenue during live events.

📖 Full Retelling

Broadcasting giant ITV sparked a wave of criticism from rugby fans on February 1, 2024, after introducing controversial in-game split-screen advertisements during the Six Nations opening match between Ireland and France in Marseille. The broadcaster utilized a 'picture-in-picture' format to air commercial content while the match was still live, marking the first time such an advertising model has been deployed during a major rugby tournament on UK free-to-air television. The move was intended to leverage the high viewership of the tournament's debut, but it quickly became a lightning rod for viewer dissatisfaction.

🐦 Character Reactions (Tweets)

Rugby Rambler

In-game adverts during the Six Nations? Great! Now I can choose between watching a try or the latest must-have garden gnome! #Priorities

Ad Kingpin

They say rugby's about teamwork, but it seems ITV is playing solo on the ad revenue field! Why tackle a player when you can tackle the viewers instead? #RogueRugby

Screen Splitter

Nothing like watching two players smashing into each other while trying to decipher if I should buy those new shoes or just stick with the old ones! #MultiTaskingMadness

Cynical Spectator

Welcome to the future of sports broadcasting: 'Watch this thrilling match, but also buy this thrilling snack simultaneously!' #SyncYourWallet

💬 Character Dialogue

el: So, let me get this straight: we watch men in tight shorts tackle each other, and now we have to suffer through ads for toilet paper? That's a foul!
dim: Ah, the pathetic plight of mortal spectators, suffocating under the weight of capitalistic greed. One can only marvel at their utter lack of dignity!
el: Dignity? That flew out the window when they decided ads were more important than our sacred sport. What’s next, beer adverts during church?!
dim: Indeed, the boundaries of decency are clearly but a distant memory, as these creatures prioritize profit over the sanctity of the game!
el: You know, this is just proof that survival of the fittest doesn't apply when you're drowning in bad commercials. Just look at ITV!

🏷️ Themes

Sports Broadcasting, Advertising, Six Nations

📚 Related People & Topics

Six Nations

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Six Nations may refer to:

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Rugby

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Rugby may refer to:

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Television advertisement

Television advertisement

Paid commercial segment on television

A television advertisement (also called a commercial, spot, break, advert, or ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commerci...

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ITV

Topics referred to by the same term

ITV or iTV may refer to:

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🔗 Entity Intersection Graph

Connections for Six Nations:

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📄 Original Source Content
In-game adverts made their UK television debut in Thursday night's Six Nations match between Ireland and France - to the irritation of many.

Original source

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