Why Celebs Make Absolutely Sure You Can See Their Watch on the Red Carpet
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Hollywood stars go to heroic lengths to flaunt their expensive timepieces on the red carpet. And it’s not to check the time.
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Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment Never in the history of Hollywood have A-listers — particularly the men — worked harder to flash the hardware on their wrist than during the 2026 awards season. Actors have indeed become adept at ensuring their pricey timepieces are easily seen beyond the jacket sleeves of their suits and tuxedos. And it’s not a coincidence. Ever since the pandemic, when interest in watches (along with other collectibles) blossomed, “the wrist became valuable real estate,” says Fernanda Zapata, founder and president of Gigantem, a boutique agency that represents status timepiece brands that include Zenith and H. Moser & Cie, which have been worn by the likes of Will Ferrell and Keanu Reeves. Related Stories Movies Box Office: Neon Touts 'Sentimental Value,' 'Secret Agent' and a Myriad of Other Milestones on Eve of Oscars News Fortress Hollywood: Inside the Oscars Security Machine Multimillion-dollar brand ambassador contracts usually spell out requirements to display a timepiece at high-profile red carpets. Meanwhile, Zapata says she’ll often alert agencies employing red carpet photographers that she’s interested in purchasing any images that include wrist shots. “That’s why a star might hear, ‘Show us your watch!’ on the carpet,” she adds. Who has succeeded at upping their watch game this awards season? THR looks at 10 stars who placed their status timepieces squarely in the spotlight. With his Valentino suit, Adam Brody wore Jaeger-LeCoultre’s Reverso Tribute Monoface Small Seconds watch at the Critics Choice Awards — a manual-winding piece in 18-karat pink gold with a golden grained dial, small seconds subdial at 6 o’clock and a Milanese bracelet; $44,000, at Jaeger-LeCoultre, Beverly Hills Sinners co-star Miles Caton chose Hublot’s Spirit of Big Bang Ki...
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