Best Buy is selling an RTX 5080 for more than the RTX 5090’s MSRP

Best Buy has raised the price of the Asus ROG Astral RTX 5080 OC to $2,099 - the first time a major US retailer is directly selling an RTX 5080 for more than the $1,999 MSRP of the RTX 5090, VideoCardz reports. The ROG Astral RTX 5080 OC now costs 40 percent more than its launch price of $1,499, and over double the $999 MSRP of the RTX 5080 Founders Edition.
Reported by 1 outlet — The Verge. See all sources ↓
Best Buy is selling an Asus ROG Astral RTX 5080 OC graphics card for $2,099. This price is higher than the manufacturer's suggested retail price (MSRP) of the RTX 5090, which is $1,999. The RTX 5080 OC now costs 40% more than its original launch price of $1,499. Other retailers still sell RTX 5080 cards for less.
Why it matters
Shoppers may end up paying more for a lower‑tier GPU than for a higher‑tier one, showing how demand and scarcity can affect prices. It highlights the current volatility in the graphics card market.
- What is the price of the Asus ROG Astral RTX 5080 OC at Best Buy?
- It is $2,099.
- How does this price compare to the RTX 5090’s MSRP?
- It is $100 more than the RTX 5090’s MSRP of $1,999.
- Why is the RTX 5080 OC more expensive than before?
- Its price is 40% higher than its launch price of $1,499 due to market demand.
How outlets are framing the same story
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Best Buy is selling an RTX 5080 for more than the RTX 5090’s MSRP
Sources1TypeCoverageThe Verge