‘Bluey’ Leads as Australia’s Screen and Games Sector Hits $7.9 Billion, Study Finds
Australia’s screen and games sector contributed AUD11.1 billion ($7.9 billion) to the economy in gross value added in fiscal year 2023/24 and directly employed 68,844 people in FY 2024/25, according to Screen Currency 2026, a landmark Screen Australia study. The report singles out “Bluey” as the country’s most effective cultural export, citing the children’s series as the most-streamed show in the U.S.
Reported by 1 outlet — Variety. See all sources ↓
Australia’s screen and games sector contributed AUD11.1 billion ($7.9 billion) to the economy in gross value added in fiscal year 2023/24 and directly employed 68,844 people in FY 2024/25, according to Screen Currency 2026, a landmark Screen Australia study. The report singles out “Bluey” as the country’s most effective cultural export, citing the children’s series as the most-streamed show in the U.S. in 2025 and the most recognized Australian title among international survey respondents. Of the total GVA, $10.8 billion ($7.7 billion) came from screen and $317 million ($225 million) from games.
Read the full report at Variety ↗
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- Australia’s screen and games sector contributed AUD11.1 billion ($7.9 billion) to the economy in gross value added in fiscal year 2023/24 and directly employed 68,844 people in FY 2024/25, according to Screen Currency 2026, a landmark Screen Australia study. The report singles out “Bluey” as the country’s most effective cultural export, citing the children’s series as the most-streamed show in the U.S.
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‘Bluey’ Leads as Australia’s Screen and Games Sector Hits $7.9 Billion, Study Finds
Sources1TypeCoverageVariety