BMW’s in-car Spider-Man ad is villain behavior
When a premium car brand like BMW says it has a "special surprise" in store for drivers, I'd expect something more luxurious than having a movie commercial beamed onto the dashboard. That's exactly what's happening to many BMW owners, however, who are being shown banner ads for Spider-man: Brand New Day on their Control Display upon starting the vehicle.
Reported by 1 outlet — The Verge. See all sources ↓
When a premium car brand like BMW says it has a "special surprise" in store for drivers, I'd expect something more luxurious than having a movie commercial beamed onto the dashboard. That's exactly what's happening to many BMW owners, however, who are being shown banner ads for Spider-man: Brand New Day on their Control Display upon starting the vehicle. In a statement to The Autopian, BMW confirmed that the ads are definitely real, serving as part of "a broader brand partnership" with the new Marvel movie. BMW's own announcement also confirms that the ads are running from July 27th until August 10th, and reveals how widespread they are: … Read the full story at The Verge.
Read the full report at The Verge ↗
Why it matters
A world story we're tracking; its significance and source trust firm up as more outlets confirm it.
- What's the story?
- When a premium car brand like BMW says it has a "special surprise" in store for drivers, I'd expect something more luxurious than having a movie commercial beamed onto the dashboard. That's exactly what's happening to many BMW owners, however, who are being shown banner ads for Spider-man: Brand New Day on their Control Display upon starting the vehicle.
- How widely is it covered?
- 1 outlet, average source rating 6.0/10.
- When was it last updated?
- 16m ago.
How outlets are framing the same story
Here's how each outlet is covering the story — compare their headlines and timing at a glance.
- Coverage card1 outlet1CoverageScouting report
BMW’s in-car Spider-Man ad is villain behavior
Sources1TypeCoverageThe Verge