Crunchyroll Thinks Small When It Comes to Building Out Its Global Anime Empire

For two decades, Crunchyroll built its business on anime, growing the U.S. audience for the animated content from a niche genre to a mainstream giant.
Reported by 1 outlet — Variety. See all sources ↓
For two decades, Crunchyroll built its business on anime, growing the U.S. audience for the animated content from a niche genre to a mainstream giant. But its growth has been built on thinking small.“We like to say that we don’t want to be something for everyone. We want to be everything to someone, and that’s the anime fan,” says Scott Donaton, senior VP of global brand & community at Crunchyroll.
Read the full report at Variety ↗
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- What's the story?
- For two decades, Crunchyroll built its business on anime, growing the U.S. audience for the animated content from a niche genre to a mainstream giant.
- How widely is it covered?
- 1 outlet, average source rating 6.0/10.
- When was it last updated?
- 5m ago.
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Crunchyroll Thinks Small When It Comes to Building Out Its Global Anime Empire
Sources1TypeCoverageVariety