Diversity is good for business, report on Black consumer spending finds
<p>When a brand reduces its commitment to diversity, equity and inclusion, Black consumers respond with their wallets.</p><p>The National Urban League's 2026 State of Black America report, <a class="Link" href="https://stateofblackamerica.org/reports/2026" target="_blank" >“America 250: Is The American Dream Dead?”</a> includes a special section on Black consumer behavior and spending. "<a class="Link" href="https://stateofblackamerica.org/special-section/2026" target="_blank" >The Why Behind the Buy: Analyzing Black Buying Power</a>" segment finds that Black consumers are spending more, engaging more deeply with brands and exercising greater influence across major sectors of the economy than many companies recognize.
Reported by 1 outlet — Chicago Sun-Times. See all sources ↓
The National Urban League released its 2026 State of Black America report. The report includes a special section called "The Why Behind the Buy: Analyzing Black Buying Power". It found that Black consumers spend more when brands support diversity, equity and inclusion. When brands reduce those commitments, Black consumers cut back their spending.
Why it matters
This shows that a company's DEI policies can directly affect its sales. Businesses may see higher revenue from Black shoppers when they invest in inclusive practices.
- What did the report find about Black consumer spending?
- Black consumers spend more when brands support DEI and spend less when brands reduce DEI efforts.
- Who published the 2026 State of Black America report?
- The National Urban League published the report.
- What is the name of the special section on Black buying power?
- The special section is called "The Why Behind the Buy: Analyzing Black Buying Power".
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Diversity is good for business, report on Black consumer spending finds
Sources1TypeCoverageChicago Sun-Times