'Dune: Part Three' ticket demand overwhelmed AMC's website. Its CEO called the glitches 'intolerable and inexcusable.’
Demand for "Dune: Part 3" tickets overwhelmed AMC's ticketing systems on Tuesday.AMC CEO Adam Aron said its IT department was instructed to "take whatever steps are needed.""We thought we were ready, but we weren't," Aron said on X.Some fans of the "Dune" franchise had to duke it out like Paul Atreides to snag tickets during AMC's latest ticket launch.In an X post, AMC CEO Adam Aron said high demand for "Dune: Part Three" temporarily slowed or "glitched" its online ticketing system on Tuesday."Ticketing traffic across AMC's website and mobile app reached levels approximately three times higher than what we experienced during the Spider-Man: Brand New Day ticket launch, which itself followed strong advance sales for The Odyssey ticket launch before that," Aron said.Aron said the ticket issues plaguing customers were "intolerable and inexcusable.""There was much discussion internally ahead of and preparing for the Dune 3 launch. We thought we were ready, but we weren't," he said.We try so hard to be expert in what we usually do so well, devoted as we are to pleasing hundreds of millions of guests in our theatres each year.
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Demand for "Dune: Part 3" tickets overwhelmed AMC's ticketing systems on Tuesday.AMC CEO Adam Aron said its IT department was instructed to "take whatever steps are needed.""We thought we were ready, but we weren't," Aron said on X.Some fans of the "Dune" franchise had to duke it out like Paul Atreides to snag tickets during AMC's latest ticket launch.In an X post, AMC CEO Adam Aron said high demand for "Dune: Part Three" temporarily slowed or "glitched" its online ticketing system on Tuesday."Ticketing traffic across AMC's website and mobile app reached levels approximately three times higher than what we experienced during the Spider-Man: Brand New Day ticket launch, which itself followed strong advance sales for The Odyssey ticket launch before that," Aron said.Aron said the ticket issues plaguing customers were "intolerable and inexcusable.""There was much discussion internally ahead of and preparing for the Dune 3 launch. We thought we were ready, but we weren't," he said.We try so hard to be expert in what we usually do so well, devoted as we are to pleasing hundreds of millions of guests in our theatres each year. Today, though, as Dune 3 tickets went on sale, the crushing volumes briefly slowed or glitched our online ticketing systems.…— Adam Aron (@CEOAdam) August 18, 2026 In response, Aron said AMC has instructed its IT team to "move at a whirlwind speed to take whatever steps are needed so that our ticketing systems are — in all situations and in all quantities —again top shelf."AMC initially released a small batch of tickets for "Dune: Part Three" in April, which quickly sold out, disappointing many fans. Tuesday marked AMC's second ticket drop for coveted IMAX 70mm screenings and other premium large formats.AMC experienced similar fan hysteria earlier this year for "The Odyssey," which debuted in theaters this July and also had a staggered ticket release.
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- Demand for "Dune: Part 3" tickets overwhelmed AMC's ticketing systems on Tuesday.AMC CEO Adam Aron said its IT department was instructed to "take whatever steps are needed.""We thought we were ready, but we weren't," Aron said on X.Some fans of the "Dune" franchise had to duke it out like Paul Atreides to snag tickets during AMC's latest ticket launch.In an X post, AMC CEO Adam Aron said high demand for "Dune: Part Three" temporarily slowed or "glitched" its online ticketing system on Tuesday."Ticketing traffic across AMC's website and mobile app reached levels approximately three times higher than what we experienced during the Spider-Man: Brand New Day ticket launch, which itself followed strong advance sales for The Odyssey ticket launch before that," Aron said.Aron said the ticket issues plaguing customers were "intolerable and inexcusable.""There was much discussion internally ahead of and preparing for the Dune 3 launch. We thought we were ready, but we weren't," he said.We try so hard to be expert in what we usually do so well, devoted as we are to pleasing hundreds of millions of guests in our theatres each year.
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'Dune: Part Three' ticket demand overwhelmed AMC's website. Its CEO called the glitches 'intolerable and inexcusable.’
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