How Nutella maker Ferrero is spending billions to build a candy empire in America
We went behind the scenes to see how Ferrero, an Italian company is building a confectionery empire in the US, from spending billions on buying iconic American brands, to investing in new factories and an R&D lab, and even creating a new Nutella flavor specifically for Americans. We went behind the scenes to see how Ferrero, an Italian company is building a confectionery empire in the US, from spending billions on buying iconic American brands, to investing in new factories and an R&D lab, and even creating a new Nutella flavor specifically for Americans.
Reported by 1 outlet — Business Insider. See all sources ↓
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Why it matters
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- What's the story?
- We went behind the scenes to see how Ferrero, an Italian company is building a confectionery empire in the US, from spending billions on buying iconic American brands, to investing in new factories and an R&D lab, and even creating a new Nutella flavor specifically for Americans. We went behind the scenes to see how Ferrero, an Italian company is building a confectionery empire in the US, from spending billions on buying iconic American brands, to investing in new factories and an R&D lab, and even creating a new Nutella flavor specifically for Americans.
- How widely is it covered?
- 1 outlet, average source rating 6.0/10.
- When was it last updated?
- 10m ago.
How outlets are framing the same story
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- Coverage card1 outlet1CoverageScouting report
How Nutella maker Ferrero is spending billions to build a candy empire in America
Sources1TypeCoverageBusiness Insider