How one influencer navigated the TikTok to IRL pipeline at this year’s Lollapalooza

First publishedJul 31, 20:06 UTC

Last updatedAug 1, 20:21 UTC · 16h ago

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Chicago Sun-Times6How one influencer navigated the TikTok to IRL pipeline at this year’s LollapaloozaJul 31, 20:06 UTCOpen ↗

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<p>Watching Elizabeth Nichols’ Lollapalooza debut on the BMI stage Thursday, you could see her win over the crowd in real time.</p><p>A smattering of diehard fans filmed videos while passionately singing along to her viral song, “I Got a New One.” But much of the crowd – waiting to see rising pop singer Bella Kay – was treated for the first time to Nichols’ short, cheeky songs about boys, religion and small-town gossip.</p><p>And they were charmed.</p><p>“I thought it was great,” said Gabrielle Seminaro, 23, of Hawthorn Woods. “She had a cute little vibe.”</p><p>Annmarie Johnson and her 13-year-old daughter, Taylor, complimented Nichols’ humor and storytelling.</p><p>“She’s like a young Taylor Swift,” said Johnson, 47, of Idaho.</p><div class="Enhancement" data-align-center> <div class="Enhancement-item" data-crop=""> <figure class="Figure"><a class="AnchorLink" id="image-c90000" name="image-c90000"></a> <picture data-crop="medium"> <source type="image/webp" width="490" height="275" data-srcset="https://cst.brightspotcdn.com/dims4/default/7e99099/2147483647/strip/true/crop/8192x4598+0+433/resize/490x275!/format/webp/quality/90/?url=https%3A%2F%2Fchorus-production-cst-web.s3.us-east-1.amazonaws.com%2Fbrightspot%2F68%2F7b%2F13c2675e4a2290dc7abc7a310a0a%2Flollapicsday1-2607310012.JPG 1x,https://cst.brightspotcdn.com/dims4/default/733b1b6/2147483647/strip/true/crop/8192x4598+0+433/resize/980x550!/format/webp/quality/90/?url=https%3A%2F%2Fchorus-production-cst-web.s3.us-east-1.amazonaws.com%2Fbrightspot%2F68%2F7b%2F13c2675e4a2290dc7abc7a310a0a%2Flollapicsday1-2607310012.JPG 2x" data-lazy-load="true" srcset="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEuMSIgaGVpZ2h0PSIyNzVweCIgd2lkdGg9IjQ5MHB4Ij48L3N2Zz4=" /> <source width="490" height="275" data-srcset="https://cst.brightspotcdn.com/dims4/default/72277e6/2147483647/strip/true/crop/8192x4598+0+433/resize/490x275!/quality/90/?url=https%3A%2F%2Fchorus-production-cst-web.s3.us-east-1.amazonaws.com%2Fbrightspot%2F68%2F7b%2F13c2675e4a2290dc7abc7a310a0a%2Flollapicsday1-2607310012.JPG" data-lazy-load="true" srcset="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEuMSIgaGVpZ2h0PSIyNzVweCIgd2lkdGg9IjQ5MHB4Ij48L3N2Zz4=" /> <img class="Image" alt="LOLLAPICSDAY1_2607310012.JPG" srcset="https://cst.brightspotcdn.com/dims4/default/72277e6/2147483647/strip/true/crop/8192x4598+0+433/resize/490x275!/quality/90/?url=https%3A%2F%2Fchorus-production-cst-web.s3.us-east-1.amazonaws.com%2Fbrightspot%2F68%2F7b%2F13c2675e4a2290dc7abc7a310a0a%2Flollapicsday1-2607310012.JPG 1x,https://cst.brightspotcdn.com/dims4/default/bdf9267/2147483647/strip/true/crop/8192x4598+0+433/resize/980x550!/quality/90/?url=https%3A%2F%2Fchorus-production-cst-web.s3.us-east-1.amazonaws.com%2Fbrightspot%2F68%2F7b%2F13c2675e4a2290dc7abc7a310a0a%2Flollapicsday1-2607310012.JPG 2x" width="490" height="275" data-src="https://cst.brightspotcdn.com/dims4/default/72277e6/2147483647/strip/true/crop/8192x4598+0+433/resize/490x275!/quality/90/?url=https%3A%2F%2Fchorus-production-cst-web.s3.us-east-1.amazonaws.com%2Fbrightspot%2F68%2F7b%2F13c2675e4a2290dc7abc7a310a0a%2Flollapicsday1-2607310012.JPG" data-lazy-load="true" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZlcnNpb249IjEuMSIgaGVpZ2h0PSIyNzVweCIgd2lkdGg9IjQ5MHB4Ij48L3N2Zz4=" > </picture> <div class="Figure-content"><figcaption class="Figure-caption"><p>A crowd watches as singer Elizabeth Nichols makes her Lollapalooza debut at Grant Park, Thursday, July 30, 2026. “She’s like a young Taylor Swift,” said Annmarie Johnson, of Idaho.</p></figcaption><span class="line"></span><div class="Figure-credit"><p>Manuel Martinez/WBEZ</p></div></div> </figure> </div> </div><p>Nichols, 24, lives in Nashville; she’s one of several Lollapalooza performers who have generated buzz on TikTok. In the past few years, the platform has grown as a marketing tool for popular and unknown artists, and it shows no signs of losing steam.

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  How one influencer navigated the TikTok to IRL pipeline at this year’s Lollapalooza

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  Chicago Sun-TimesJul 31, 20:06

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