I tried a photobooth in NYC that matches you with a mystery soulmate — but there's a big catch
A dating startup and popular social media page teamed up for a photobooth pop-up in New York City.The "Missed Connections Booth" opened in July and pairs people with a compatible match.BI's Sydney Bradley tried the booth out herself — and there's a catch.Between a flash flood warning and running late for dinner plans in Manhattan, I figured I'd have just enough time to snap a photo in a photobooth.The photos weren't for my own vanity, though. It was in the pursuit of … love!Dubbed the "Missed Connections Booth," the photobooth is a collaboration between Matchbox (a dating startup), Meet Cutes NYC (a popular social media account), and Faceplace (a photobooth vendor).Here's how it works: Fill out a 26-question survey, pay $10, take some photos of yourself, and a compatible match will print alongside your strip of selfies."The whole thing is very rom-com coded," Liam McGregor, Matchbox's cofounder, told me.Since opening in mid-July, foot traffic has been steady, with 3,500 people getting matches, McGregor said, and some days have had lines wrapped around the corner.
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A dating startup and popular social media page teamed up for a photobooth pop-up in New York City.The "Missed Connections Booth" opened in July and pairs people with a compatible match.BI's Sydney Bradley tried the booth out herself — and there's a catch.Between a flash flood warning and running late for dinner plans in Manhattan, I figured I'd have just enough time to snap a photo in a photobooth.The photos weren't for my own vanity, though. It was in the pursuit of … love!Dubbed the "Missed Connections Booth," the photobooth is a collaboration between Matchbox (a dating startup), Meet Cutes NYC (a popular social media account), and Faceplace (a photobooth vendor).Here's how it works: Fill out a 26-question survey, pay $10, take some photos of yourself, and a compatible match will print alongside your strip of selfies."The whole thing is very rom-com coded," Liam McGregor, Matchbox's cofounder, told me.Since opening in mid-July, foot traffic has been steady, with 3,500 people getting matches, McGregor said, and some days have had lines wrapped around the corner. He added that the age demo stopping by typically falls between 18 and 35.There's one glaring obstacle, however.The only information about your match you get is their photos and a first name — no last name, no age, and no contact information. The onus is on you to find that special someone (if you're smitten with that semi-anonymous somebody)."Despite the odds, if you could find your missed connection, wouldn't that be an exciting story?" McGregor said.While waiting my turn, I chatted with some of the people also in line on a rainy evening.Caroline, a 32-year-old who said she's "one of the last single ones" in her friend group (some of whom encouraged her to go try out the booth).
Read the full report at Business Insider ↗
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- What's the story?
- A dating startup and popular social media page teamed up for a photobooth pop-up in New York City.The "Missed Connections Booth" opened in July and pairs people with a compatible match.BI's Sydney Bradley tried the booth out herself — and there's a catch.Between a flash flood warning and running late for dinner plans in Manhattan, I figured I'd have just enough time to snap a photo in a photobooth.The photos weren't for my own vanity, though. It was in the pursuit of … love!Dubbed the "Missed Connections Booth," the photobooth is a collaboration between Matchbox (a dating startup), Meet Cutes NYC (a popular social media account), and Faceplace (a photobooth vendor).Here's how it works: Fill out a 26-question survey, pay $10, take some photos of yourself, and a compatible match will print alongside your strip of selfies."The whole thing is very rom-com coded," Liam McGregor, Matchbox's cofounder, told me.Since opening in mid-July, foot traffic has been steady, with 3,500 people getting matches, McGregor said, and some days have had lines wrapped around the corner.
- How widely is it covered?
- 1 outlet, average source rating 6.0/10.
- When was it last updated?
- 4m ago.
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I tried a photobooth in NYC that matches you with a mystery soulmate — but there's a big catch
Sources1TypeCoverageBusiness Insider