Meet the 33-year-old CEO betting on boomers chasing their grandkids—and millennials selling their first house
Kelley Blue Book built its reputation on a promise: a number you could trust because the people giving it to you had no stake in whether you bought or sold. John Liss is betting that promise will travel from cars to houses.
Reported by 1 outlet — Fortune. See all sources ↓
Kelley Blue Book built its reputation on a promise: a number you could trust because the people giving it to you had no stake in whether you bought or sold. John Liss is betting that promise will travel from cars to houses. Liss is the 33-year-old CEO of both True Footage, the appraisal-technology company he founded at 26, and its new joint venture with Cox Enterprises: Kelley Blue Book Homes, which launched nationally across 11 states on Aug. He was a real estate agent in high school.
Read the full report at Fortune ↗
Why it matters
A world story we're tracking; its significance and source trust firm up as more outlets confirm it.
- What's the story?
- Kelley Blue Book built its reputation on a promise: a number you could trust because the people giving it to you had no stake in whether you bought or sold. John Liss is betting that promise will travel from cars to houses.
- How widely is it covered?
- 1 outlet, average source rating 6.0/10.
- When was it last updated?
- 7m ago.
How outlets are framing the same story
Here's how each outlet is covering the story — compare their headlines and timing at a glance.
- Coverage card1 outlet1CoverageScouting report
Meet the 33-year-old CEO betting on boomers chasing their grandkids—and millennials selling their first house
Sources1TypeCoverageFortune