Move over, Aperol: Viral Italian spritz arrives in US with eye-catching twist
Sarti Rosa is making a splash with its United States debut.The new spirit in town, previously only available in Europe, is officially hitting liquor stores across the country – and it's become a viral sensation.The aperitif hails from Italy and was developed by Casa Luigi Sarti & Figli, a historic distillery established in Bologna in 1885. The liqueur mixes blood orange, mango and passion fruit flavors.HOME COCKTAIL MAKER SAYS GEN Z ISN'T GIVING UP ALCOHOL — THEY'RE CHANGING HOW THEY DRINKOn the heels of other popular summer cocktails – like the Aperol and Hugo spritz – experts think the Sarti spritz could become a rival, drawing in drinkers with its vibrant pink color and sweet, fruity taste.Consumers on social media agree."Aperol spritz is out, Sarti spritz is in," one influencer (@yourwellnessbestie) wrote in an Instagram post from Florence, Italy, where she enjoyed the cocktail with friends."When it feels like you've done the impossible and found Sarti Rosa in Boston," another creator (@carolklm) posted from an area liquor store.MARTHA STEWART'S GORGEOUS PARTY TRICK PROMISES TO KEEP YOUR VODKA ICE-COLD FOR HOURSOn the official @sartispritz Instagram page, American fans have continued to request that Sarti make an appearance in their cities.
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Sarti Rosa is making a splash with its United States debut.The new spirit in town, previously only available in Europe, is officially hitting liquor stores across the country – and it's become a viral sensation.The aperitif hails from Italy and was developed by Casa Luigi Sarti & Figli, a historic distillery established in Bologna in 1885. The liqueur mixes blood orange, mango and passion fruit flavors.HOME COCKTAIL MAKER SAYS GEN Z ISN'T GIVING UP ALCOHOL — THEY'RE CHANGING HOW THEY DRINKOn the heels of other popular summer cocktails – like the Aperol and Hugo spritz – experts think the Sarti spritz could become a rival, drawing in drinkers with its vibrant pink color and sweet, fruity taste.Consumers on social media agree."Aperol spritz is out, Sarti spritz is in," one influencer (@yourwellnessbestie) wrote in an Instagram post from Florence, Italy, where she enjoyed the cocktail with friends."When it feels like you've done the impossible and found Sarti Rosa in Boston," another creator (@carolklm) posted from an area liquor store.MARTHA STEWART'S GORGEOUS PARTY TRICK PROMISES TO KEEP YOUR VODKA ICE-COLD FOR HOURSOn the official @sartispritz Instagram page, American fans have continued to request that Sarti make an appearance in their cities. Sarti posted a video in response, saying, "USA, we heard you. See you soon."Sarti Rosa is available in select areas across the country.
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- What's the story?
- Sarti Rosa is making a splash with its United States debut.The new spirit in town, previously only available in Europe, is officially hitting liquor stores across the country – and it's become a viral sensation.The aperitif hails from Italy and was developed by Casa Luigi Sarti & Figli, a historic distillery established in Bologna in 1885. The liqueur mixes blood orange, mango and passion fruit flavors.HOME COCKTAIL MAKER SAYS GEN Z ISN'T GIVING UP ALCOHOL — THEY'RE CHANGING HOW THEY DRINKOn the heels of other popular summer cocktails – like the Aperol and Hugo spritz – experts think the Sarti spritz could become a rival, drawing in drinkers with its vibrant pink color and sweet, fruity taste.Consumers on social media agree."Aperol spritz is out, Sarti spritz is in," one influencer (@yourwellnessbestie) wrote in an Instagram post from Florence, Italy, where she enjoyed the cocktail with friends."When it feels like you've done the impossible and found Sarti Rosa in Boston," another creator (@carolklm) posted from an area liquor store.MARTHA STEWART'S GORGEOUS PARTY TRICK PROMISES TO KEEP YOUR VODKA ICE-COLD FOR HOURSOn the official @sartispritz Instagram page, American fans have continued to request that Sarti make an appearance in their cities.
- How widely is it covered?
- 1 outlet, average source rating 6.0/10.
- When was it last updated?
- 7m ago.
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Move over, Aperol: Viral Italian spritz arrives in US with eye-catching twist
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