New court docs show how MrBeast woos brands like Slack and Walmart

Newly filed court documents reveal how MrBeast pitched brands and what his rates were in years past.They show how the YouTuber has become a marketing machine for brands.We broke down the takeaways of proposals for Slack, Sony, and Walmart.How much does it cost to advertise with MrBeast, the world's top YouTuber?Newly filed court documents offer a glimpse into the content creator's ad rates and pitches to brands as he expanded his business and prepared to launch the first season of his Amazon Prime Video show "Beast Games."In early 2024, when MrBeast, whose real name is Jimmy Donaldson, had about half the subscribers he has today, a 30- to 45-second sponsored segment on his main channel cost around $2.5 million, according to a company rate card shared as part of an ongoing lawsuit with his food-industry business partner.Buying a TikTok or YouTube shorts video to accompany a main-channel ad would cost another half a million bucks, while using the MrBeast branding on a company's website would run as much as $1 million a month, per the rate card.With hundreds of millions of subscribers, MrBeast has built a marketing machine for brands. In the middle of 2024, the company said in board meeting documents that it had contracted $91 million in deals with brands heading into 2025, including $15 million from T-Mobile for four video promotions and $12.5 million from Amazon for five main-channel ads.