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● ImportantWorld2 outlets covering this

Nielsen is leaning more on wearables to hear what people are watching

First publishedAug 19, 16:00 UTC
Last updatedAug 20, 01:11 UTC · 14m ago
11 outletVariety11 outletThe Verge
Variety6Nielsen Makes New Bid to Capture ‘Co-Viewing’ as TV Season ApproachesOpen ↗The Verge6Nielsen is leaning more on wearables to hear what people are watchingOpen ↗
2 outlets over time — hover a bar for its window & outletslast updated
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How strong is this topic?

6.2/10Significanceimpact & urgency
6.0/10Source trustoutlet authority
2Outletsindependent sources

Significance weighs impact, urgency & coverage breadth · Source trust is the outlets' average authority · more outlets means a more confirmed story.

Answer

In order to beef up its ability to accurately measure viewership data in the streaming era, Nielsen is moving forward with a plan to use more information gathered from its partners' wearable devices. Today, Nielsen announced "a number of key enhancements" that are being added to its data capturing process ahead of the upcoming fall TV season.

Reported by 2 outlets — The Verge, Variety. See all sources ↓

In order to beef up its ability to accurately measure viewership data in the streaming era, Nielsen is moving forward with a plan to use more information gathered from its partners' wearable devices. Today, Nielsen announced "a number of key enhancements" that are being added to its data capturing process ahead of the upcoming fall TV season. As of August 31st, Nielsen's co-viewing data will now include information obtained from smart-watch like gadgets that Neilsen's research panelists wear in their homes. The Portable People Meter (PPM) Wearables - which Nielsen first began deploying nationally in 2016 to bolster its audio, local TV, and … Read the full story at The Verge.

Read the full report at The Verge ↗

Why it matters

2 outlets are covering this world story — one to watch as reporting develops.

In brief
What's the story?
In order to beef up its ability to accurately measure viewership data in the streaming era, Nielsen is moving forward with a plan to use more information gathered from its partners' wearable devices. Today, Nielsen announced "a number of key enhancements" that are being added to its data capturing process ahead of the upcoming fall TV season.
How widely is it covered?
2 outlets, average source rating 6.0/10.
When was it last updated?
14m ago.
Different angles across outlets
Coverage map

How outlets are framing the same story

Here's how each outlet is covering the story — compare their headlines and timing at a glance.

  • Coverage card1 outlet
    1Coverage
    Scouting report

    Nielsen is leaning more on wearables to hear what people are watching

    Sources1
    TypeCoverage
    The Verge
  • Coverage card1 outlet
    2Coverage
    Scouting report

    Nielsen Makes New Bid to Capture ‘Co-Viewing’ as TV Season Approaches

    Sources1
    TypeCoverage
    Variety
Sources (2)
Avg source rating 6.0/10
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