Retailer Reformation opens flat in market debut after pricing IPO at $15
Women's clothing retailer Reformation began trading on the New York Stock Exchange on Thursday at $15 per share after pricing its IPO at $15. The company, which is trading under the ticker symbol "REF," is offering 14,062,500 shares, putting its IPO raise at $210.9 million.
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Reformation, a women's clothing brand, started trading on the New York Stock Exchange on Thursday. Its shares were priced at $15 each in the IPO and opened at the same price, so the stock did not move up or down. The company sold 14,062,500 shares, raising about $211 million. It trades under the ticker REF and listed the same day as the sandwich chain Jersey Mike's.
Why it matters
This IPO shows that some retail companies are still able to go public even when overall IPO activity is low. Investors watch such debuts to see if consumer brands can attract market interest.
- What was the IPO price of Reformation's shares?
- The IPO price was set at $15 per share.
- How much money did Reformation raise from its IPO?
- It raised about $210.9 million by selling 14,062,500 shares.
- On which exchange did Reformation begin trading?
- It began trading on the New York Stock Exchange.
How outlets are framing the same story
Here's how each outlet is covering the story — compare their headlines and timing at a glance.
All outlets frame the story the same way, focusing on the IPO price, the amount raised, and the same-day listing with Jersey Mike's.
- Coverage card1 outlet1CoverageScouting report
Retailer Reformation opens flat in market debut after pricing IPO at $15
Sources1TypeCoverageCNBC Top News