‘Talking Tom & Friends: World’ Kids’ Mobile Game Launches The Smurfs Crossover (EXCLUSIVE)
“Talking Tom & Friends: World” has launched an in-game crossover with the iconic world of The Smurfs. In a partnership between “Talking Tom & Friends” owner Outfit7 (an Ekipa2 subsidiary) and Smurfs IP holder Peyo Company, the children’s mobile sandbox game “Talking Tom & Friends: World” has launched a dedicated in-game experience inspired by the classic ’80s “Smurfs” cartoon’s iconic characters, locations, and values.
Reported by 1 outlet — Variety. See all sources ↓
“Talking Tom & Friends: World” has launched an in-game crossover with the iconic world of The Smurfs. In a partnership between “Talking Tom & Friends” owner Outfit7 (an Ekipa2 subsidiary) and Smurfs IP holder Peyo Company, the children’s mobile sandbox game “Talking Tom & Friends: World” has launched a dedicated in-game experience inspired by the classic ’80s “Smurfs” cartoon’s iconic characters, locations, and values. Per the companies, “Kids can explore a Smurfs-themed scene, meet familiar faces including Papa Smurf and Smurfette, unlock themed outfits and accessories, and discover activities inspired by the Smurfs’ world.” The Smurfs collaboration marks the most recent in a growing list of outside partnerships for the “Talking Tom & Friends” franchise, which has already launched crossover projects with Barbie and “Miraculous: Tales of Ladybug and Cat Noir.” “Many of us grew up with the Smurfs, which is part of what makes this collaboration so special,” Outfit7 head of brand partnerships Tadeja Irmančnik said. “The Smurfs are one of those rare brands that have successfully connected with multiple generations without losing what made them special in the first place.
Read the full report at Variety ↗
Why it matters
A world story we're tracking; its significance and source trust firm up as more outlets confirm it.
- What's the story?
- “Talking Tom & Friends: World” has launched an in-game crossover with the iconic world of The Smurfs. In a partnership between “Talking Tom & Friends” owner Outfit7 (an Ekipa2 subsidiary) and Smurfs IP holder Peyo Company, the children’s mobile sandbox game “Talking Tom & Friends: World” has launched a dedicated in-game experience inspired by the classic ’80s “Smurfs” cartoon’s iconic characters, locations, and values.
- How widely is it covered?
- 1 outlet, average source rating 6.0/10.
- When was it last updated?
- 2m ago.
How outlets are framing the same story
Here's how each outlet is covering the story — compare their headlines and timing at a glance.
- Coverage card1 outlet1CoverageScouting report
‘Talking Tom & Friends: World’ Kids’ Mobile Game Launches The Smurfs Crossover (EXCLUSIVE)
Sources1TypeCoverageVariety