Target bets shoppers want to buy trendy snacks and drinks in grocery revamp
Target has long struggled with its grocery identity: whether it wants to be a discounts-driven everyday chain or a cool, zeitgeisty retailer. Its latest big bet indicates it’s chosen the latter.
Reported by 1 outlet — Seattle Times. See all sources ↓
Target has long struggled with its grocery identity: whether it wants to be a discounts-driven everyday chain or a cool, zeitgeisty retailer. Its latest big bet indicates it’s chosen the latter. The company has been overhauling its grocery aisles since the spring, hoping the upscale Tarzhay success it once had with stylish apparel and home goods in the early 2000s can be revived in food. It’s expanding the size of the section by more than 20% in nearly 150 remodeled stores and more than 50% in 300 new locations, carving out additional space for fresh produce and trendy items while cutting back on some pantry staples that shoppers aren’t buying or can get elsewhere.
Read the full report at Seattle Times ↗
Why it matters
A world story we're tracking; its significance and source trust firm up as more outlets confirm it.
- What's the story?
- Target has long struggled with its grocery identity: whether it wants to be a discounts-driven everyday chain or a cool, zeitgeisty retailer. Its latest big bet indicates it’s chosen the latter.
- How widely is it covered?
- 1 outlet, average source rating 6.0/10.
- When was it last updated?
- 1m ago.
How outlets are framing the same story
Here's how each outlet is covering the story — compare their headlines and timing at a glance.
- Coverage card1 outlet1CoverageScouting report
Target bets shoppers want to buy trendy snacks and drinks in grocery revamp
Sources1TypeCoverageSeattle Times