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These café owners started a shop with credit cards and a $30,000 loan. They say it's worth it to run a business in NYC.

First publishedAug 18, 08:44 UTC

Last updatedAug 18, 10:40 UTC · 3m ago

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Reported by 1 outlet — Business Insider. See all sources ↓

Ilia Penzin and Liliia Penzina run T.O.L.K., a café in Bushwick, NYC, facing financial hurdles.T.O.L.K., opened in 2025, serves as both a coffee shop and art gallery, promoting local artists.Despite financial struggles, Penzin and Penzina remain hopeful, aiming to expand their NYC business.Ilia Penzin and Liliia Penzina call their café and art gallery their baby."A big baby," Penzina said, laughing. The entrepreneurs' first year running T.O.L.K. in the Brooklyn neighborhood of Bushwick has been defined by the personal sacrifice and precarity of running a small business in one of the most expensive cities in the US. To fund the startup costs, they moved in with roommates to save on rent, took a $30,000 loan from family, and went into credit card debt.

Read the full report at Business Insider ↗

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In brief

What's the story?: Ilia Penzin and Liliia Penzina run T.O.L.K., a café in Bushwick, NYC, facing financial hurdles.T.O.L.K., opened in 2025, serves as both a coffee shop and art gallery, promoting local artists.Despite financial struggles, Penzin and Penzina remain hopeful, aiming to expand their NYC business.Ilia Penzin and Liliia Penzina call their café and art gallery their baby."A big baby," Penzina said, laughing. The entrepreneurs' first year running T.O.L.K.
How widely is it covered?: 1 outlet, average source rating 6.0/10.
When was it last updated?: 3m ago.

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These café owners started a shop with credit cards and a $30,000 loan. They say it's worth it to run a business in NYC.
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Business InsiderAug 18, 08:44

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organizationLiliia Penzina

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