This is Instagram’s new logo

Instagram has unveiled a new wordmark, moving away from the recognizable cursive typeface it's used over the last decade. The updated wordmark is a strange mix of half-cursive half-print that's somehow less legible than its predecessor.
Reported by 1 outlet — The Verge. See all sources ↓
Instagram has unveiled a new wordmark, moving away from the recognizable cursive typeface it's used over the last decade. The updated wordmark is a strange mix of half-cursive half-print that's somehow less legible than its predecessor. Like, that totally says "Instagzam", right? "The wordmark at the top of the app hasn't changed in 10 years, so it was time for a refresh," Instagram head Adam Mosseri announced on his account.
Read the full report at The Verge ↗
Why it matters
A world story we're tracking; its significance and source trust firm up as more outlets confirm it.
- What's the story?
- Instagram has unveiled a new wordmark, moving away from the recognizable cursive typeface it's used over the last decade. The updated wordmark is a strange mix of half-cursive half-print that's somehow less legible than its predecessor.
- How widely is it covered?
- 1 outlet, average source rating 6.0/10.
- When was it last updated?
- 13m ago.
How outlets are framing the same story
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- Coverage card1 outlet1CoverageScouting report
This is Instagram’s new logo
Sources1TypeCoverageThe Verge