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Tyga is Hollywood’s latest AI optimist

First publishedAug 16, 18:01 UTC
Last updatedAug 16, 21:15 UTC · 12m ago
11 outletBusiness Insider
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Tyga released his ninth studio album, "$tarface," on July 31.The musician used AI to create the 80s-inspired album.Some artists are leaning into AI despite intense pushback from fans and peers.For some artists, using AI during the creative process is like ripping the soul out of an intimate human experience.Tyga, however, doesn't have those qualms.During an August interview with Vibe, the rapper revealed he relied on at least one AI music program while crafting his ninth studio album, "$tarface." The 80s-inspired project, released last month, sees Tyga don a new "Miami Vice"-esque alter ego who has a penchant for Jheri curls, sleek retro Ferraris, and synthpop. View this post on Instagram A post shared by Tyga (@tyga) "I've never spoken on this with anybody because I always felt like it's similar to a magician explaining how he does his tricks," Tyga told the outlet.AI has certainly cast a spell across Hollywood, where the technology is transforming how the entertainment industry functions, from studio executives to background actors.While some creatives view AI as a powerful tool that can speed up production, cut labor costs, and streamline repetitive tasks, others aren't sold.

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Tyga released his ninth studio album, "$tarface," on July 31.The musician used AI to create the 80s-inspired album.Some artists are leaning into AI despite intense pushback from fans and peers.For some artists, using AI during the creative process is like ripping the soul out of an intimate human experience.Tyga, however, doesn't have those qualms.During an August interview with Vibe, the rapper revealed he relied on at least one AI music program while crafting his ninth studio album, "$tarface." The 80s-inspired project, released last month, sees Tyga don a new "Miami Vice"-esque alter ego who has a penchant for Jheri curls, sleek retro Ferraris, and synthpop. View this post on Instagram A post shared by Tyga (@tyga) "I've never spoken on this with anybody because I always felt like it's similar to a magician explaining how he does his tricks," Tyga told the outlet.AI has certainly cast a spell across Hollywood, where the technology is transforming how the entertainment industry functions, from studio executives to background actors.While some creatives view AI as a powerful tool that can speed up production, cut labor costs, and streamline repetitive tasks, others aren't sold. Many artists are concerned that AI will displace human workers, cheapen the creative process, and steal their work without proper compensation. AI sat at the crux of the 2023 SAG-AFTRA and Writers Guild strikes, which both lasted over 100 days, crippling the industry.Tyga, though, has embraced the adapt or die mentality.

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What's the story?
Tyga released his ninth studio album, "$tarface," on July 31.The musician used AI to create the 80s-inspired album.Some artists are leaning into AI despite intense pushback from fans and peers.For some artists, using AI during the creative process is like ripping the soul out of an intimate human experience.Tyga, however, doesn't have those qualms.During an August interview with Vibe, the rapper revealed he relied on at least one AI music program while crafting his ninth studio album, "$tarface." The 80s-inspired project, released last month, sees Tyga don a new "Miami Vice"-esque alter ego who has a penchant for Jheri curls, sleek retro Ferraris, and synthpop. View this post on Instagram A post shared by Tyga (@tyga) "I've never spoken on this with anybody because I always felt like it's similar to a magician explaining how he does his tricks," Tyga told the outlet.AI has certainly cast a spell across Hollywood, where the technology is transforming how the entertainment industry functions, from studio executives to background actors.While some creatives view AI as a powerful tool that can speed up production, cut labor costs, and streamline repetitive tasks, others aren't sold.
How widely is it covered?
1 outlet, average source rating 6.0/10.
When was it last updated?
12m ago.
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    Tyga is Hollywood’s latest AI optimist

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